Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Paddy Power promoted its new Super Sub soccer sportsbook feature – one which means bets are still valid on players who are subbed off during a game as the subbed on player automatically picks up the bet – through a campaign titled ‘Super Sub is Here To Save Your Bet’. Created by agency Bartle Bogle… Continue reading Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature

Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan

Paddy Power continued its reputation as a controversial and irreverent sports marketers with a comic campaign focused on the battle for the Premier League (EPL) title based on the idea that Arsenal FC fans – represented by several club legends – would prefer Manchester City FC and not Arsenal not to win their first league… Continue reading Paddy Power Spot Sees Arsenal Legends Prefer To Lose Title Than See A Smug Piers Morgan

Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing.   To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club

Out of work footballer Jack Wilshere – a former Arsenal star who also played at Bolton, West Ham and Bournemouth – teamed up with Paddy Power to front a tongue-in-cheek online video to let clubs know he is ‘fit, ready and available for offers’ in a bid to promote the brand by leveraging fan interest… Continue reading Paddy Power Leverages Transfer Window By Helping Jack Wilshere Find A Football Club

Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign

Regular Paddy Power pitchman and former player Peter Crouch fronts the betting brand’s Euro 2020 ‘Switch For Better’ spot which fronts its tournament-linked campaign created by agency VCCP which showcases how much there is to be gained by switching.   Crouch joins a cast of fans and colourful characters in the TV commercial which sees… Continue reading Peter Crouch Takes To The Soccer Streets In Paddy Power’s Euro 2020 ‘Switch For Better’ Campaign

Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad

Former footballer and brand ambassador teams up with his wife Abbey Clancy to front a new spot for bookie Paddy Power looking forward to the Cheltenham Festival – jump racing’s annual Olympic Games.   Launched in the first week of March, ahead of the Festival which runs from 16 to 19 March, the 60-second commercial urges… Continue reading Paddy Power Puts Peter Crouch In The Saddle For Cheltenham Festival ‘Feel Like A Favourite’ Racing Ad

Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020

Irish bookmaker Paddy Power launched a campaign, developed with agency The Public House, leveraging its Irish football partnership and addressing the issue of games being played behind closed doors.   The idea was to represent fans in the form of the chairs in the empty stadium – giving them Irish personalities and irreverent wit.  … Continue reading Paddy Power Gives Life to Empty Seats in Sponsorship of Ireland VS Slovakia Euro 2020

Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings

Bookmaker Paddy Power leveraged the end of the English Premier League transfer window with a typically withering comic shopfront stunt mocking Manchester United’s lack of spending and failure to secure star signings.   Working with agency VCCP, the betting brand revealed a Manchester shop window display referencing the club’s chief executive and his inability to… Continue reading Paddy Power ‘Woodward’s: Window Shopping’ Store Stunt Mocks Man Utd Transfer Dealings

Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign

Marking the mid-September return of the Premier League season, Irish and UK bookmaker Paddy Power launched a new, multi-channel campaign called ‘New Normal. Same Old Football’.   The TV-led marketing push is fronted by former footballer turned media star Peter Crouch and blends the seriousness of current coronavirus era societal challenges with Crouch and Power… Continue reading Paddy Power Celebrates EPL Return With Crouch-Led, COVID-Era New Normal Integrated Campaign

Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign

Bookie Paddy Power teamed up with Scottish Premiership team Motherwell FC and charity Missing People on an initiative to raise awareness of missing children which saw a stand at the club’s Fir Park ground filled with rows of blank silhouettes of absent people/supporters.   The initiative is promoted through PR and with content running across… Continue reading Leveraging Empty Stadiums Paddy Power & Motherwell Team Up For Missing People Campaign

Actor Meaney Fronts Paddy Power’s ‘The Irish Are Coming’ Ahead Of 2020 Cheltenham Festival

Television and movie star Colm Meaney fronts bookie Paddy Power’s new campaign promoting its offering around and sponsorship of the 2020 Cheltenham Festival with a focus on the sporting rivalry between Ireland and England.   The comic campaign, which adopts the usual ‘close-to-the-edge’ paddy Power advertising approach, celebrates the ‘Green Army’ arrival in the West… Continue reading Actor Meaney Fronts Paddy Power’s ‘The Irish Are Coming’ Ahead Of 2020 Cheltenham Festival

Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts

Paddy Power announced a new Huddersfield shirt sponsorship through a hoax kit launch campaign called “Unsponsor #SaveOurShirts.   Launched a week ahead of The Championship 2019-20 season, this PR led initiative saw Paddy Power unveil a spoof shirt sponsorship campaign – initially with Huddersfield Town FC, then later with Motherwell and Newport – that actually… Continue reading Huddersfield Town FC (Motherwell/Newport/Southend) / Paddy Power – Unsponsor #SaveOurShirts