Tag Archives: Outdoor

Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama

Meat And Live Stock ‘Australian Lamb’ OOH Stunt & Social Post Leverages Djokovic AO Deportation Drama

At the start of the 2022 Australian Open (AO), The Meat And Live Stock Association (MLA) promoted Australian lamb by leveraging the Novak Djokovic saga in true Aussie guerrilla >>
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Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign

Anytime Fitness Leverages New Year Fitness Spike Via ‘Any Body, Any Time’ Australian Campaign

Gym outfit Anytime Fitness launched an integrated January marketing campaign in Australia to promote the brand as ‘the most welcoming and inclusive gym’ for all Australians regardless of body >>
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Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

Gymbox ‘100 Classes’ Quirky OOH Poster Campaign Celebrates Brand’s Unique Offering

A self-styled, copy-based quirky out of home campaign in the UK called ‘100 Classes’ by Gymbox seeks to drive awareness and memberships through the New Year and reinforce its >>
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Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign

Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign

In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With >>
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Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football

Commonwealth Bank’s ‘The Game Changers’ Supports Summer Of Women’s Cricket & Football

To activate both its Cricket Australia (CA) and Football Australia (FA) partnerships and support a summer of women’s cricket (which includes an Ashes series against England) and football, Commonwealth >>
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NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NFL QB legend Drew Brees Fronts PointsBet ‘Live Your Bet Life’ Ad Campaign

NFL icon and long-time New Orleans Saints quarterback Drew Brees fronted a new football themed campaign for PointsBet called ‘Live Your Bet Life’.   The marketing push seeks to showcase its >>
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NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL >>
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JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas

JD Sports Star Studded ‘King Of The Streets’ Campaign Celebrates UK Talent At Christmas

UK sports retailer JD Sports launched its 2021 Christmas campaign at the start of November to celebrate the best of British sporting talent through an integrated, international initiative called >>
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Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation

Repco Celebrates Aussie Bathurst 1000 Race Sponsorship Via ‘Bringin’ the Bathurst’ Activation

Australian automotive engineering/retailer Repco brought high levels of octane to its inaugural activation marketing its new status as the official sponsor of The Bathurst 1000 through an integrated campaign called ‘Bringin’ >>
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Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign

Calm & LeBron James (& Wu-Tang’s RZA) Tell ‘Sleep Stories’ In New Campaign

A new marketing initiative from meditation brand Calm leveraged the start of the new NBA season through a multi-channel campaign fronted by LA Lakers super star LeBron James.   >>
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