Inspiring Sports Marketing
Jun 24, 2022
LTA Launches Integrated ‘Your Court Your Rules’ UK Tennis Participation Campaign
On 18 and 19 June, a few days ahead of the start of Wimbledon 2022, The LTA unveiled a summer campaign called ‘Your Court Your Rules’ which seeks to >>
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May 30, 2022
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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May 24, 2022
BBC ‘We Know Our Place’ Short Film Celebrates Women In Sport & Broadcaster’s Summer Of Female Sport
The BBC launched a short film in Mid-May called ‘We Know Our Place’ which celebrated women in sport, highlighting their commitment and skill and trailed the national broadcaster’s upcoming >>
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May 12, 2022
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative >>
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May 11, 2022
DirecTV Promotes MLB Via Ghostbusters-Inspired Campaign With Baseball Legends A-Rod, Ortiz, Griffey Jr & Johnson
Late April saw DirecTV roll out a new campaign starring a team of Major League Baseball (MLB) greats – A-Rod, David Ortiz, Ken Griffey Jr and Randy Johnson – >>
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May 10, 2022
Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
As the Premier League title race reaches a climax, Liverpool FC manager Jürgen Klopp marked his return as a brand ambassador for Erdinger’s Weissbräu brand with a new ‘Don’t >>
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May 10, 2022
The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s >>
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May 10, 2022
‘Go For Lacoste’ Athleisure Campaign Offers Inter-Generational & Inter-Gender Appeal
A Spring 2022 campaign for athleisure brand Lacoste’s summer range, called ‘Go For Lacoste’, revolves around how very different people – from different generations, genders and walks of life >>
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May 09, 2022
Beats By Dre Mural Supports Man Utd Star & Athlete Ambassador Marcus Rashford
A huge mural of Manchester United FC and England forward Marcus Rashford wearing Beats By Dre headphones was painted in the Shudehill area of Manchester in response to the >>
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Apr 28, 2022
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper >>
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