Ahead of this summer’s 2024 UEFA Euro Championship – an international tournament known as the Euros – confectionary partner Mars Wrigley rolled out a pan-European campaign for its Snickers brand called ‘Own Goal’ fronted by Luka Modrić and Bukayo Saka and spearheaded by a playful, cinematic ad aimed at helping football fans steer clear of… Continue reading Ahead Of 2024 UEFA Euro Championship Sponsor Snickers Rolls Out Cinematic ‘Own Goal’ Campaign
Tag: Outdoor
Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem
SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
The New Zealand SailGP Team introduced a dynamic new identity – ‘The Black Foils’ – ahead of the 2024 ITM New Zealand Sail Grand Prix – which spans name, logo, typeface, colour code and a marketing campaign. Objective The objective was to create a new 360-degree team identity and campaign that acts as an awareness… Continue reading SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
When Netflix expanded its experiment in sports rights ownership by following its own brand ‘Netflix Cup’ golf tournament (between PGA Tour stars and F1 drivers) with 3 March’s ‘Netflix Slam‘ tennis match between Carlos Alcaraz and Rafael Nadal, sponsor and racket brand Babolat leveraged the event by jumping on the Fake Out Of Home (FOOH)… Continue reading Fake Out Of Home: Babolat Serves Up FOOH Tennis Ball Slot Machine To Activate ‘Netflix Slam’ Sponsorship
Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
March saw Decathlon – with brand consultancy Wolff Olins and creative agency AMV BBDO – relaunch its entire global brand to reflect its evolution from a French retailer to a global sports brand through a multi-channel, multi-market ‘Ready To Play’ campaign that invites everyone, everywhere, to rediscover the joy of play. At the heart of… Continue reading Global, Integrated ‘Ready To Play’ Campaign Relaunches Decathlon Global Brand
Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game
AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season
McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation
McDonald’s, best known in Australia simply as Macca’s, lays claim to being the one place that all of the game goes in its multi-channel new rugby league season NRL partner activation programme created by DDB Sydney. The fast food giant’s message claim is that whether you are a fan, a coach, a commentator and even… Continue reading McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation
‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney
Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons
Debuting on air during the NRL’s much-discussed double-header in Las Vegas, Kia Australia launched a campaign for its (as yet unreleased) new ‘Ute / Yoot’ (utility vehicle) through a hero commercial revolving around the idea that the vehicle hasn’t been named yet and which is simply stuffed with Aussie sporting legends. A distinctly Australian piece… Continue reading KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons
Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
An outdoor poster element spearheaded a February 2024 campaign from Britvic-owned water brand Ballygowan activating its rights as the Official Water Partner to Irish Rugby through the 2024 Guinness 6 Nations. Spearheaded by giant 48-sheet posters and a Pearse Street Station (Dublin) outdoor takeover supported by social content, on-pack and social content extended the brand’s… Continue reading Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads