To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
Tag: OTT
Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities
HSBC India’s June ad campaign brought to life the banking brand’s purpose of ‘opening up a world of opportunity’ and was fronted by new athlete ambassador and cricketing super star Virat Kohli. The campaign, conceptualised by Wunderman Thompson group agency Contract Advertising, aimed to align with the ambitions and goals of an India which… Continue reading Cricket Super Star Kohli Fronts Integrated HSBC India Campaign Focused On New Opportunities
NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
American Football legend Tom Brady leans into his comedic and reflective side in a series of ads for Hertz adopting the approach and tone of US daytime television talkshows with Nigerian-American actress/comedian Yvonne Orji playing the role as the programme’s host. The campaign, which targets existing Hertz customers and new customer prospects, will include… Continue reading NFL Legend Tom Brady Gets Emotional In Fictional ‘Hertz Let’s Go! Show’ Talkshow Ad Series
Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
At the start of March, PepsiCo’s market leading Gatorade launched ‘Fast Twitch’- a new sugar free energy drink – with an anthemic campaign that builds out from its original NFL tie-up to connect athletes and fans of the NBA, WNBA and MLB and which unveiled an endorser stable of athletes including Zion Williamson, Kahleah Copper… Continue reading Gatorade Launches New ‘Fast Twitch’ Caffeine Sports Drink With Athlete-Fronted ‘Anthem’ Campaign
NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign
On 6 September, three days prior to kickoff, the NFL hyped the 2022/3 season with an integrated OTT campaign called ‘It Feels Good To Football’. Created in harness with agency 72andSunny Los Angeles, the campaign was spearheaded by a kickoff spot set to Dr Dre’s 1999 ‘Still DRE’ and built around a star-studded pep… Continue reading NFL Kicks Off The 2022/3 Season With Integrated ‘It Feels Good To Football’ Campaign
Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Leveraging the start of the 2022/3 NFL season, sportswear brand Under Armour and lead football ambassador Tom Brady launched a campaign urging Gen Z athletes to set aside toxic sports star comparisons – to stop comparing themselves to the greats – and instead to ‘Be The Athlete No One Saw Coming’. Created in-house, the… Continue reading Under Armour & NFL Star Tom Brady Ask Gen Z Athletes To ‘Be The Athlete No One Saw Coming’
Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
With the NBA Playoffs in full swing, US salad-based fast food chain Sweetgreen teamed up with new athlete ambassador Devin Booker to front a campaign called ‘Create Your Own’. The health-led, quick service restaurant’s marketing push – which is spearheaded by a short social video directed by TikTok creator @Owen.han – spans social media… Continue reading Salad Quick Service Brand Sweetgreen Adds NBA’s Devin Booker To Ambassador Team Via TikTok Inspired Spot
Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation
Fantasy sports platform Dream11 launched its latest IPL 2022 activation leveraging its partnership with the 2022 tournament in the form of a campaign called ‘Enablers Of Dream’ which ran on tournament broadcaster Star Sports and across digital and social platforms and sought to drive downloads from its web hub. Fronted by cricket super stars… Continue reading Rishabh Pant & Pandya Brothers Seek To Get Fans To ‘Dream Big’ In Dream 11 IPL 2022 Activation
Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
A new October US campaign by DirecTV Stream called ‘Quiet Please’ starred athlete ambassador and tennis super star Serena Williams and offered a Halloween twist on the brand and endorser’s ongoing Get Your TV Together campaign. Created by agency TBWA\Chiat\Day Los Angeles, ‘Quiet Please’ launched across the USA from 1 October and is built… Continue reading Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment. Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
To mark Women’s History Month, DAZN collaborated with five of the planet’s most prominent female fighters to create a docu-series called ‘Letter To My Younger Self’ which explores their personal journeys to the combat sport elite. The aim of the Over-The-Top (OTT) sports subscription video streaming service’s short film series is to inspire female… Continue reading ‘Letter To My Younger Self’ DAZN Instagram Docu-Series Marks Women’s History Month
Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
Australian OTT streaming Service Kayo’s new commercial to promote the 2020 NRL season argues that wherever you are, be that in a supermarket or at a bus stop, ‘Nowhere Is Safe From Footy’. The campaign, which launched on 1 March, is the first from Kayo’s new creative agency Special Group and kicks off Kayo’s… Continue reading Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
