Inspiring Sports Marketing
16/11/2022
Paris 2024 Olympic & Paralympic Mascots Unveiled In ‘Meet The Phryges’ Campaign
The Paris 2024 Olympic and Paralympic mascots were revealed on 14 November after days of social media teasers through an integrated unveiling campaign called ‘Meet The Phryges’ (pronounced ‘fri-jee-uhs’). >>
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20/10/2020
Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
Timed to promote the opening of the tournament’s public ticket ballot on 23 October, the RLWC21 organising committee launched a new campaign called ‘Squads Assemble’ on 19 October. >>
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10/04/2018
CGA’s Emotive ‘Greater Together’ Lead-In Brand Campaign For Gold Coast 2018 Commonwealth Games
The Commonwealth Games Association (CGA) teamed up with creative agency SPLINTR to develop a fresh brand campaign rolled out through March during the lead in to the 2018 Commonwealth >>
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03/09/2016
Brands, Athletes, Princes & Stars Supercharge Rio Paralympic #FillTheSeats Initiative
Amidst fear and speculation surrounding empty stadium and unfilled seats ahead of the Rio 2016 Paralympics, a global fundraising response initiative called #FillTheSeats aimed to generates funds to send >>
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06/09/2015
Organising Committee & Ogilvy’s ‘The Mindchanger Workout’ Changes Brazilian Paralympic Perceptions
One year out, the Organising Committee for the Rio 2016 Olympics and Paralympics found that 90% of the Brazilians declared ‘no’ interest in the Paralympics so teamed up with Ogilvy Brazil >>
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