Tag: #OpeningDay

GE Leverages MLB ‘Opening Day’ To Launch #GEBeginsAgain Promoting Corporate Listing Split

General Electric (GE) leveraged the start of Major League Baseball (MLB)’s 2024 season with a campaign called #GEBeginsAgain which focused on the company’s legacy of innovation and highlighted its corporate split which sees the US corporate titan divide into GE Aerospace and GE Vernova. The integrated campaign, which was created by agency Giant Spoon and… Continue reading GE Leverages MLB ‘Opening Day’ To Launch #GEBeginsAgain Promoting Corporate Listing Split

Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign

Rolling out from 25 March, hyping the 2024 season’s official 28 March ‘Opening Day’, Major League Baseball’s (MLB) annual new season marketing burst was spearheaded by a hero spot starring award-winning actor and baseball super fan Bryan Cranston. Last season, it was Cranston who helped introduce rule changes – including the pitch clock – and… Continue reading Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign

MLB #OpeningDay New Season Campaigns > Colours, Caps, Cans & Cubs

Campaigns for Major League Baseball’s 2017 #OpeningDay are creatively dominated by ‘colours’, ‘caps, ‘cans’ and plenty of ‘cubs’ (‘Chicago Cubs’ that is).   Among our Favourite Five new MLB season campaigns, there is also a strong emphasis on youth: from the themes and media channels, to the tones and attitudes, the emphasis is on targeting… Continue reading MLB #OpeningDay New Season Campaigns > Colours, Caps, Cans & Cubs

MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day

It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day