General Electric (GE) leveraged the start of Major League Baseball (MLB)’s 2024 season with a campaign called #GEBeginsAgain which focused on the company’s legacy of innovation and highlighted its corporate split which sees the US corporate titan divide into GE Aerospace and GE Vernova. The integrated campaign, which was created by agency Giant Spoon and… Continue reading GE Leverages MLB ‘Opening Day’ To Launch #GEBeginsAgain Promoting Corporate Listing Split
Tag: Opening Day
Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign
Rolling out from 25 March, hyping the 2024 season’s official 28 March ‘Opening Day’, Major League Baseball’s (MLB) annual new season marketing burst was spearheaded by a hero spot starring award-winning actor and baseball super fan Bryan Cranston. Last season, it was Cranston who helped introduce rule changes – including the pitch clock – and… Continue reading Bryan Cranston’s ‘Dream With No Limits’ Ad Fronts MLB’s 2024 New Season Integrated ‘Anything Can Happen’ Campaign
Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season
Corona, the Official Cerveza of Major League Baseball (MLB), invites fans to savour the thrill of MLB Opening Day through a new season sweepstakes campaign – fronted by athlete ambassadors Nick Castellanos and Fernando Tatís Jr – that also sets out to help fans mark the occasion with a day off. The digital-first initiative, from… Continue reading Official MLB Beer Corona’s ‘Opening Day Off Sweepstakes’ Champions Fan Day Off For New Baseball Season
MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter
Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start of the 2022 baseball season. The beer, produced by Grupo Modelo (part of the AB InBev), marked its new rights as the Official Cerveza of the… Continue reading MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter
MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes
Scotts, the Official Lawn Care Partner of Major League Baseball (MLB), activated its rights around the start of the new 2021 season through a sweepstakes style contest called ‘Opening Week In The Yard’ which not only sees 30 fans win game-used bases from the first week of MLB games, but also see it become the… Continue reading MLB Partner Scotts Throws First MLB TikTok Pitch Via ‘Opening Week In The Yard’ Sweepstakes
Budweiser Experiential Pop-ups & ‘Bud Pitch Your Pitch’ Contest Leverage MLB Opening Day
Major League Baseball (MLB) official partner Budweiser is activated the start of the new 2021 season through a multi-channel, multi-phase activation programme which is spearheaded by pop-up stadium experiences and a sweepstakes style competition called #BudPitchYourPitch. The pop-up stadium experiences are created for baseball fans in New York and Chicago who are unable to… Continue reading Budweiser Experiential Pop-ups & ‘Bud Pitch Your Pitch’ Contest Leverage MLB Opening Day
Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities. The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign
At the start of the new 2019 baseball season, MLB sponsor t-Mobile launched an Opening Day campaign centered around its new stadium naming rights deal at the Seattle Mariners ‘T-Mobile Park’. The video led creative, launched on 28 March on ESPN during its telecast of the season opening match up between the Mariners v… Continue reading T-Mobile Leverages Mariners Stadium Sponsorship In MLB ‘Opening Day’ Campaign
Major League Baseball Lets Young Stars Loose In 2019 Opening Day ‘Let Them Play’ Campaign
With a new crop of young stars, Major League Baseball (MLB) is promoting its new season as a new era in its Opening Day 2019 campaign. Continuing where last year’s ‘Rewrite The Rules’ work left off, the new season creative features a team of 11 young super stars (such as Mike Trout, Giancarlo Stanton… Continue reading Major League Baseball Lets Young Stars Loose In 2019 Opening Day ‘Let Them Play’ Campaign
San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day
Days ahead of the start of the 2019 MLB season the San Francisco Giants launched a new spot celebrating their home town called ‘We Built This City’. Aiming to generate buzz and excitement ahead of Opening Day, the video celebrates the city and the team’s role in its evolution. Created by long-time Giants… Continue reading San Francisco Giants Celebrates New MLB Season With ‘We Built This City’ Ahead Of Opening Day
MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
It is Spring and that means it’s almost time for the return of baseball, so Major League Baseball (MLB) and official hat supplier New Era are teaming up again to get fans excited for the first day of the season with a revised #CapsOn campaign that encourages fans to wear their team hats and celebrate the… Continue reading MLB & New Era Hype Team Rivalries As #CapsOn 2.0 Gets Fans Excited For Baseball’s Opening Day
MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
Helping leverage baseball fever, the Major League baseball (MLB) is extending its multi-platform, season-long #This campaign (see previous case study) for the 2016 Opening Day with a fresh approach boosted by star-powered spots and light-hearted humour The new creative – featuring the brightest young stars such as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo… Continue reading MLB Refreshes #This With Humour-Led 2016 Opening Day Spots Featuring Its Brightest Young Stars
