Tag: OOH

Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem

NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem

Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

Amazon championed the grittier side of grassroots football when it activated its UEFA Women’s Football partnership through a campaign called ‘The Grit’ which boosted awareness of the tie-up while showcasing related products and its new online store launched to support female footballers playing, training, recovering and celebrating. Objective Drive awareness of the brand’s new UEFA… Continue reading Amazon Promotes UEFA Women’s Football Partnership & New Online Store Via ‘The Grit’ Of the Grassroots Game

AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

Western Australian AFL team Fremantle Football Club teamed up with creative agency Marketforce and media giant OMD on a new season marketing campaign called ‘The Best Things In Life Are Freo’ to solidify its community links, build buzz ahead of kickoff and promote ticket sales. Objective The brief was to mark the club’s 30th anniversary,… Continue reading AFL’s Fremantle FC Launch ‘The Best Things In Life Are Freo’ Ahead Of New Season

McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation

McDonald’s, best known in Australia simply as Macca’s, lays claim to being the one place that all of the game goes in its multi-channel new rugby league season NRL partner activation programme created by DDB Sydney. The fast food giant’s message claim is that whether you are a fan, a coach, a commentator and even… Continue reading McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation

‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney

Aussie beer brand Toohey’s leveraged spiking NFL season-long interest in the relationship between Kansas City Chiefs’ player Travis Kelce and musical megastar Taylor Swift through a tactical, tongue-in-cheek outdoor ad welcoming the Super Bowl champion to Sydney as he touched down in Australia to support his girlfriend Swift’s Sydney’s ‘Eras’ tour shows. The brand’s marketers… Continue reading ‘Tooheys Welcomes Trav’ Blends NFL & NRL As Travis Kelce Supports Taylor Swift In Sydney

Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution

Athleta unveils a new, multi-chapter brand campaign, Find Your Movement, a rally cry of Athleta’s values, purpose, and role in this world – championing and celebrating the power and joy of movement, in any form.

Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution

KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons

Debuting on air during the NRL’s much-discussed double-header in Las Vegas, Kia Australia launched a campaign for its (as yet unreleased) new ‘Ute / Yoot’ (utility vehicle) through a hero commercial revolving around the idea that the vehicle hasn’t been named yet and which is simply stuffed with Aussie sporting legends. A distinctly Australian piece… Continue reading KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons

NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’

February saw NatWest fire the starting gun on its Team GB Olympic partnership activation with an integrated campaign called ‘Whatever Your Goals, Let’s Get Going’ which features a strong line-up of British medalists striving to reach their goals and encouraging everybody to do the same. The finance brand will bring this Paris 2024 partnership to… Continue reading NatWest & Team GB Olympic Stars Encourages Everyone To Reach Their Goals In ‘Let’s Get Going’

Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads

An outdoor poster element spearheaded a February 2024 campaign from Britvic-owned water brand Ballygowan activating its rights as the Official Water Partner to Irish Rugby through the 2024 Guinness 6 Nations. Spearheaded by giant 48-sheet posters and a Pearse Street Station (Dublin) outdoor takeover supported by social content, on-pack and social content extended the brand’s… Continue reading Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads

Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film