Inspiring Sports Marketing
21/09/2023
ASB Helps Kiwi Businesses Get Their Head In The Game In New Campaign By The Monkeys Aotearoa
Kiwi finance outfit ASB leveraged the 2023 Rugby World Cup (RWC) by activating its partnerships with New Zealand Rugby’s All Blacks and Black Ferns via a national campaign that >>
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21/09/2023
Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival
September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival >>
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20/09/2023
Telstra’s Joyful AFL/NRL ‘This Is Footy Country’ Campaign Champions Country & Community Footy
Leveraging its 20-plus year partnerships with the AFL and NRL, Australian mobile telecoms and broadband giant Telstra launched a sports marketing platform in September titled ‘This Is Footy Country’ >>
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18/09/2023
Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC
To leverage Vodafone’s primary partnership with the Ireland Rugby Football Union (IRFU) as the 2023 Rugby World Cup kicks off, the telco and broadband provider launched a fresh iteration >>
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12/09/2023
Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match
UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of the 12 September >>
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12/09/2023
O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that >>
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07/09/2023
Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, >>
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06/09/2023
FIBA Sponsor SMART Marks 2023 Basketball World Cup In The Philippines Via Huge DOOH ‘Ball Of Asia’
SMART, an official partner of basketball global governing body FIBA, leveraged the 2023 FIBA World Cup – held in The Philippines – by erecting the biggest outdoor basketball installation >>
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08/08/2023
Heinz Beanz ‘England’s Secret Weapon Is Unbeanlievable’ Led By Lioness Ambassador Bethany England
A July UK outdoor campaign from Heinz leveraged the FIFA 2023 Women’s World Cup by positioning brand ambassador and Lioness striker Bethany England as ‘England’s Secret Weapon’ and claims >>
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03/08/2023
Sky Sports Celebrates ‘Greatest Show On Earth’ Via Ad Starring Some Of World Sport’s Top Stars
A late July ‘The Greatest Show On Earth’ brand campaign from sports broadcaster Sky Sports – timed to debut ahead of the 2023/24 Premier League Season – features some >>
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