Tag: Online

ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality

KNVB and Dutch women’s football sponsor ING launched a gender equality activation  titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of the FIFA 2023 Women’s World Cup.   ING’s campaign aims to put highlight the gender inequalities in the game and the challenges the Dutch women’s national… Continue reading ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality

FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

The Official Song for the FIFA Women’s World Cup 2023, called ‘Do It Again’ by BENEE featuring Mallrat, dropped on 28 June and went live across all major music platforms.   This sonic collaboration between two artists from the joint host nations – BENEE (from Aotearoa / New Zealand) and Mallrat (from Australia) aims to… Continue reading FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation

A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by showing children (and parents) that there is more to sport than simply winning or losing – but that it also leads to lifelong friendships, boosts physical and mental well-being and… Continue reading Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation

BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team

The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead of the 2023 FIFA Women’s World Cup via a campaign called ‘It’s A Girl’.   The campaign, developed in harness with agency Dentsu Creative, the campaign… Continue reading BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team

Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’.   The brand backed, multi-national programme is anchored by  a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’

Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives

Foot Locker Europe launched its new Summer 23 Collection campaign, called ‘Bring The Heat’, which suggests a ‘Summer Refresh’ for the sports shoe retailer’s biggest launch of the summer season and seeks to inspire and unite the continent’s creative young community connected through sneaker culture with the aim of unlocking their ‘inner sneakerhead’ and express… Continue reading Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives

Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

At the start of the 2023 Toyota AFL Premiership Season, the automotive title sponsor celebrated its 20th year as the league’s Premier Partner with a new ‘Feeling It’ campaign championing emotion, inspiration and inclusivity across the game.   Toyota’s Australian Football League (AFL) activation, developed with sports agency Gemba, runs with the ‘Oh What A… Continue reading Toyota Celebrates 20-Year AFL Partnership Via Fresh ‘Feeling It’ Multi-Channel Campaign

Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’

An integrated April campaign from Sportsbet in Australia highlighted the consumer and product benefits of its ‘AFL Same Game Multi Tracker’   Created in-house and brought to life through Virtual Production Technology (VPT), the multi-spot campaign rolled out from 30 April across a range of sporting platforms (including FTV, PTV and Digital) and media channels… Continue reading Aussie Sportsbet Campaign Creates Imaginary ‘AFL Same Game Multi Tracker HQ’

Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign

Australia and New Zealand’s market leading outdoor wear brand Kathmandu launched a cold weather, seasonal campaign in the first week of May called ‘Winter. We’re Out There’ which encourages Aussies and Kiwis to gear up to get outdoors whatever the weather.   According to Kathmandu, Winter gets a bad reputation and most people see it… Continue reading Outdoor Wear Brand Kathmandu Launches New AUS & NZ ‘Winter. We’re Out There’ Campaign

Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’

Late March saw Ascot Racecourse launch a new UK campaign called ‘The Ascot You’ which focused on the transformative feeling that going to an ascot event can have.    Promoting the venue’s year-round event schedule and launched well ahead of the 2023 iteration of its flagship Royal Ascot meeting (which will be held from 20… Continue reading Royal Ascot Campaign Saddles Up To Spotlight The Transformative Feeling Of ‘The Ascot You’

NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign

Australia and New Zealand adventure and outdoorwear outfit Macpac released a multi-channel March campaign built on its ongoing ‘Weather Anything’ brand platform which went right up to the edge and then over the precipice to prove its products’ trustable durability.   The precarious campaign, created in harness with agency The Monkeys Melbourne, sought to showcase… Continue reading NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign