Inspiring Sports Marketing
12/09/2023
O2 Adds French Twist To #WearTheRose England Rugby Platform Via 2023 RWC ‘Wear La Rose’
UK-based mobile telco O2 rolled out an England Rugby campaign on 7 September which kicked off at Paris’ famous Louvre Museum with the unveiling of a bespoke artwork that >>
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04/08/2023
Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July >>
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21/07/2023
FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in >>
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13/07/2023
MLB Partner T-Mobile Deploys AR, Apps, Drones & Ads For Seattle All-Star Game Experience
Major League Baseball (MLB) partner T-Mobile’s multi-phase activation around the 2023 All-Star Week – held between 7 and 11 July in T-Mobile Park in Seattle (the telco’s US headquarters) >>
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06/07/2023
ING Misshaped ‘Goals For Equal Opportunities’ Leverages KNVB Sponsorship & Highlights Football Inequality
KNVB and Dutch women’s football sponsor ING launched a gender equality activation titled ‘Doelen voor Gelijke Kansen / Goals for Equal Opportunities’ leveraging spiking female football interest ahead of >>
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30/06/2023
FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat
The Official Song for the FIFA Women’s World Cup 2023, called ‘Do It Again’ by BENEE featuring Mallrat, dropped on 28 June and went live across all major music >>
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30/06/2023
Caltex & NZ Sports Collective ‘Fuelling Sports’ Supports School Sports Participation
A June ‘Fuelling Sports’ campaign from Kiwi fuel brand Caltex and The New Zealand Sports Collective (NZSC) sought to boost secondary school sports participation by showing children (and parents) >>
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16/06/2023
BPI Bank ‘It’s A Girl’ Campaign Inspires Support For The Portuguese Women’s National Football Team
The start of June saw BPI Bank activate its partnership with the Portugal Football Association / União Portuguesa de Futebol (UPF) in support of the Women’s National Team ahead >>
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16/06/2023
Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the >>
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26/05/2023
Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives
Foot Locker Europe launched its new Summer 23 Collection campaign, called ‘Bring The Heat’, which suggests a ‘Summer Refresh’ for the sports shoe retailer’s biggest launch of the summer >>
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