Inspiring Sports Marketing
May 27, 2022
Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’
The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered >>
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May 10, 2022
Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador
As the Premier League title race reaches a climax, Liverpool FC manager Jürgen Klopp marked his return as a brand ambassador for Erdinger’s Weissbräu brand with a new ‘Don’t >>
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Apr 28, 2022
LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film
The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper >>
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Feb 04, 2022
House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool
Foot Locker’s specialist basketball ‘House of Hoops’ sub-brand teamed up with sportswear behemoth Nike to create an interactive player logo tool to engage the new generation of basketball fans. >>
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Jan 10, 2022
Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of >>
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Dec 08, 2021
A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform
The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice >>
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Nov 23, 2021
NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign
November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on >>
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Nov 04, 2021
loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America
LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the >>
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Oct 11, 2021
USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’. >>
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Oct 06, 2021
Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest
The first week of October saw GPS performance data company STATSports leverage its new partnership with Arsenal FC through a digital/social hybrid campaign/competition built around the all-new ‘STATSports Arsenal >>
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