Tag Archives: Online

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’ Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered >>
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Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador

Erdinger ‘Best Bit’ Ad Welcomes Back Liverpool FC Manager Jürgen Klopp As Brand Ambassador

As the Premier League title race reaches a climax, Liverpool FC manager Jürgen Klopp marked his return as a brand ambassador for Erdinger’s Weissbräu brand with a new ‘Don’t >>
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LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film

LA Rams Epic ‘On The Clock’ Spot Reimagines 2022 NFL Draft As Hollywood Heist Film

The Los Angeles Rams leveraged the NFL’s biggest offseason showpiece – the 2022 Draft – with an epic, movie trailer style hype film titled ‘On The Clock’. The tongue-in-cheek, cinematic caper >>
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House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool

House Of Hoops ‘Mark Of Greatness’ Interactive Personal Player Logo Design Tool

Foot Locker’s specialist basketball ‘House of Hoops’ sub-brand teamed up with sportswear behemoth Nike to create an interactive player logo tool to engage the new generation of basketball fans. >>
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Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record

Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record

In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of >>
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A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

A-Leagues Season Launched With ‘Real Nice’ Anthem & ‘Here Come The Future’ Brand Platform

The A-Leagues linked with agency R/GA and Bring Agency to launch the 2021/2022 A-Leagues season with new brand platform ‘Here Come the Future’ and a new anthem ‘Real Nice >>
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NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign

NFL & NCPG Kick Off $6.2m ‘Stick To Your Game Plan’ Responsible Betting 360-Degree Campaign

November saw the NFL expand its partnership with the National Council On Problem Gambling (NCPG) to promote responsible betting through a $6,2m public awareness program designed to educate fans on >>
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loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America

loanDepot’s ‘Home Means Everything’ MLB Postseason Activation Raises $665K For Boys & Girls Clubs of America

LoanDepot, the Official Mortgage Provider of MLB and Presenting Sponsor of the ALCS and NLCS added a further $115,000 during the playoffs to the $550,000 it raised for the >>
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USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign

September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’.   >>
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Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest

Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest

The first week of October saw GPS performance data company STATSports leverage its new partnership with Arsenal FC through a digital/social hybrid campaign/competition built around the all-new ‘STATSports Arsenal >>
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