Inspiring Sports Marketing
Jun 24, 2022
Evian Ambassadors Emma Raducanu & Dua Lipa Celebrate Sumer Sports & Festivals In ‘Drink True’ Campaign
A few weeks ahead of the start of the world’s top tennis tournament, Wimbledon sponsor Evian rolled out a multi-channel ‘Drink True’ campaign featuring two of Gen Z’s hottest >>
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Jun 24, 2022
Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity >>
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Jun 24, 2022
AELTC’s Wimbledon 2020 ‘The Stage Awaits’ Campaign Celebrates Centre Court’s 100th Anniversary
In the lad up to Wimbledon 2022, property owner the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of the >>
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May 30, 2022
Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed >>
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May 27, 2022
Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation
Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation. Created through sport >>
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May 27, 2022
Sponsor Turkish Airlines’ Integrated Final Four Activation Led By ‘EuroLeague Land’ Metaverse Experience & NFTs
To leverage Europe’s elite professional basketball tournament, the EuroLeague Final Four, title sponsor Turkish Airlines rolled out an activation programme spearheaded by a ‘EuroLeague Land’ metaverse experience and which >>
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May 23, 2022
PUMA & COPA90′s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and >>
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May 23, 2022
ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign
In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated >>
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May 23, 2022
Sony Sports Network Teams Up With Smriti Mandhana To Serve Pankaj Tripathi ‘Non-Stop Cricket’
Sony Sports Network launched a new ‘Non-Stop Cricket’ campaign to promote its coverage of India’s favourite game through a trio of films featuring actor Pankaj Tripathi and Indian women’s >>
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May 23, 2022
GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories
In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling >>
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