LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’

In late June and early July 2022 – leveraging The Championships, Wimbledon – The Lawn Tennis Association (LTA) launched a bespoke new digital series exclusively for LTA Advantage members called ‘Inspired By’.   The LTA, the national governing body of tennis in Great Britain, piggybacked spiking tennis interest across the country around Wimbledon to drive… Continue reading LTA Leverages Wimbledon Tennis Fever By Launching Exclusive Content Series Called ‘Inspired By’

EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest in women’s football centred around UEFA Euro 2022.   The BT-owned mobile telco brand launched the initiative to leverage its partnerships with the four UK ‘home… Continue reading EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’

BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning.   The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances

Tom Brady Retirement Jokes, Alyssa Limperis (& Ryan Tedder Audio) Ads Drive New Hertz Ads

Hertz continued its ‘Let’s Go Moments’ campaign in May with a fresh set of TV and online spots featuring NFL super star Tom Brady and audio ads sound tracked by musician Ryan Tedder which seek to make the vehicle rental brand feel more human.   Hertz’s campaign aims to engage people whose vacations and family… Continue reading Tom Brady Retirement Jokes, Alyssa Limperis (& Ryan Tedder Audio) Ads Drive New Hertz Ads

Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

To activate its rights as the new official sponsor of the 2022 edition of the Giro D’italia, iconic Italian bike brand Bianchi rolled out an episodic pedal-powered ‘Reflections’ road movie series fronted by former cycling star Nicholas Roche telling race-related stories of people, places and bicycles and promoting its bike range.   Roche, a former… Continue reading Giro D’italia Sponsor Bianchi Rolls Out ‘Giro Reflections’ Online Video Series With Nicholas Roche

England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign

Launched in the last week of March, a new campaign from The Football Association (The FA) and England Football urges grassroots players across the country to ‘Show Some Respect’ and think about their behaviour on and off the pitch.   The campaign is spearheaded by a 10-strong online film series which see the players call… Continue reading England Stars Ask Grassroots Footballers To ‘Show Some Respect’ In New England Football Campaign

‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation

Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports.   Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation

Reign Total Body Fuel Debuts Sports Endorser Led #ReadyToReign Campaign Spanning Hero Spot & Docu-Film Series

Energy drink brand Reign Total Body Fuel launched a new multi-market campaign in late January called #ReadyToReign which featured a strong line-up of its athlete ambassadors.   The phased content series campaign was amplified via paid social media, influencer marketing and through other PR channels.   The campaign was spearheaded by a hero film which… Continue reading Reign Total Body Fuel Debuts Sports Endorser Led #ReadyToReign Campaign Spanning Hero Spot & Docu-Film Series

Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

On 30 December Brooks Running released aa new spot called ‘Run Happy with Brooks Running’ which explored the question ‘what does it mean to be a runner?’ and championed the diversity and inclusivity of running.   The creative championed the brand’s belief that ‘if you like to run, then you’re a runner’ and its commitment… Continue reading Brooks Running’s ‘Run Happy’ Film Amplifies Diverse Runner Voices & Explores ‘Who Is A Runner?’

Formula E Launches 15-Episode Behind-The-Scenes ‘Formula E: Unplugged’ Documentary Series

The final week of November saw Formula E launch a short-form episodic documentary series called ‘Formula E: Unplugged’: a 15-episode, 15-minute film series which takes viewers through Season 7 of the ABB FIA Formula E World Championship.   The videos reveal all that it takes to deliver elite international motorsport against the backdrop of challenges… Continue reading Formula E Launches 15-Episode Behind-The-Scenes ‘Formula E: Unplugged’ Documentary Series

STATSports Launches US APEX Athlete Online Video Series Called ‘Make Yourself Impossible To Ignore’

Following on from September’s UK, club-specific ‘Arsenal FC Edition’ campaign, the British-based GPS performance data outfit STATSports launched its first US marketing campaign promoting its FIFA-approved sports tracking device – the APEX Athlete Series.   The campaign is built around an online video series called APEX Athlete – make Yourself Impossible To Ignore’ which features… Continue reading STATSports Launches US APEX Athlete Online Video Series Called ‘Make Yourself Impossible To Ignore’

Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest 

On 1 November Oakley launched a new campaign fronted by Australian professional surfer Julian Wilson spearheaded by a short film which is the latest edition of the brand’s global ‘Be Who You Are’ series which celebrates self-expression and doing what you love.   The film explores Wilson’s recent decision to step back from competing on… Continue reading Oakley Australia & Surfer Julian Wilson Launch ‘Be Who You Are’ Summer Film & Social Contest