To leverage the FIFA 2023 Women’s World Cup and boost support for the US Women’s National Team (USWNT) despite the unsociable time zone issues around a tournament held in Australia and New Zealand, FanDuel teamed up with female-owned North Edge Craft Coffee to create a limited edition, custom coffee blend called ‘Extra Kick’ which will… Continue reading FANDUEL/NORTH EDGE CRAFT DEFY TIME ZONES TO Back USWNT WITH CUSTOM ‘EXTRA KICK COFFEE’ OFFER
Tag: Online Purchasing
Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Indian athleisure wear brand Dollar leveraged its sponsorship of IPL side Rajasthan Royals through a multi-strand, season-long ‘Play Mode On’ campaign fronted by a team of five cricket stars. The multi-platform campaign, developed in harness with agency Lowe Lintas Kolkata (part of the MullenLowe Lintas Group), runs primarily online and in-stadium through the 2023… Continue reading Rajasthan Royals Kit Partner Dollar Promotes Athleisure Collection Via ‘Play On Mode’
Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Canned water brand Liquid Death teamed up with Houston Rockets’ Jalen Green for a typically macabre marketing stunt based around playing basketball with a severed head and a Hoop Head branded ball giveaway. The brand linked with shooting guard Green, who is also a Liquid Death investor, for a gratuitously gnarly campaign spearheaded by… Continue reading Liquid Death Canned Water ‘Hoops Head’ Sees Jalen Green Play Basketball With Severed Head
Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Coors Light aims to help NCAA March Madness fans to keep their cool during the 2023 tournament season with limited edition beer-flavoured ice pops titled ‘Coors-icle’. The Molson Coors owned beer brand brought its long-standing ‘chill’ positioning to life by distributing the first batch of its hoops-linked, refreshing icy products ahead of the start… Continue reading Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
A new retro clothing capsule collection campaign from Arsenal FC parodied high fashion through a tongue-in-cheek mockumentary led campaign featuring the club’s new Creative Director Ray Parlour. The comic campaign revolved around the club appointing former player and perennial fan favourite Ray Parlour – nicknamed the Romford Pelé – as its new fashion creative… Continue reading Arsenal Re-sign Ray Parlour As ‘Retro Collection’ Creative Director In Mockumentary
Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Dutch based charity Cordaid teamed up with sportswear brand Jako, creative agency Fitzroy and football artist Piro to create and promote the ‘Qatar Mourning Band’: a wearable symbol of support for the Netherlands national team at the 2022 FIFA Men’s World Cup that also highlights human rights abuses and inhuman working conditions for those constructing… Continue reading Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’. The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
February saw the ‘All My Relations (AMR)’ women’s Indigenous basketball team launched its first charity campaign with creative agency The Local Collective to showcase the team’s deep roots and raise funds through sales of a bespoke, limited edition basketball. The work, which was developed in a partnership with advertising agency The Local Collective (TLC) showcases the… Continue reading All My Relations Indigenous Basketball Team Ball & Film Asks ‘Do You Have What It Takes?’
Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
At the start of September, Vans became the latest brand to dive into the metaverse when it teamed up with Roblox to open ‘Vans World’ and offered an open invitation to young skaters to practice their flips, ollies and grinds within a custom interactive branded experience that blends fashion, gaming, sport and community. Hosted inside the… Continue reading Vans Skates Into the Metaverse With Roblox For Virtual Skateboarding Experience With Customised Avatar Kicks
General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
At the start of October, US food giant General Mills expanded its existing ‘Tailgate Nation’ marketing platform with the launch of a virtual, interactive ‘Homegate‘ experience. Built around its college football partnerships at the start of the new season and created in partnership with Michigan-based retailer Meijer and e-commerce firm Obsess, the experience that was… Continue reading General Mills Introduces Virtual ‘Homegate’ Platform As Part Of Its ‘Tailgate Nation’ Initiative
Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
On 27 September singing super star Billie Eilish took to social media to promote her new sustainable sneaker collection partnership with Nike Jumpman 23 Jordan sub-brand . The collection’s bespoke 100% vegan Air Jordan sneakers are made from more than 20% recycled material and its Air Jordan 1KO bespoke lime green colourway design is… Continue reading Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s giant team up with legendary Harlem couturier Dapper Dan for a limited-edition capsule collection. Dapper Dan is the self-described ‘father of logo-mania’ and has outfitted… Continue reading Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
