Tag: On Track

Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

September saw the Melbourne Racing Club (MRC) launch an integrated campaign called ‘It’s Time To Re-Wild’ which invited racegoers to experience a different kind of horse racing Spring Carnival encouraging them to break out of a collective post-covid, post-Winter malaise and embrace a vibrant and unexpected world of food, fashion, fun and racing at Caulfield.… Continue reading Melbourne Racing Club Launches ‘It’s Time To Re-Wild’ Campaign For Caulfield Cup Carnival

Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing.   To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival

Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign

Late June saw Great British Racing (GBR) launch a new campaign called ‘Everyone’s Turf’ fronted by former Tottenham Hotspur FC and England midfielder and current BBC football pundit and presenter Jermaine Jenas and aimed at promoting inclusivity.   The multi-channel marketing burst sets out to encourage people of all ages, genders and ethnicities to attend… Continue reading Jermaine Jenas Fronts Great British Racing ‘Everyone’s Turf’ Inclusivity Campaign

Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit.   View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP

INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign

Autumn 2021 saw INEOS Hygienics enlist F1 super star Sir Lewis Hamilton to front its ‘High-Performance Hygiene’ campaign. The brand, which is an existing principal partner of Hamilton’s Mercedes-AMG Petronas Formula 1 Team, produces ethanol based sanitiser products to hospitals, institutions and to consumers.   The new campaign promotes the brand in general and a… Continue reading INEOS Hygienics Links With F1 Star Lewis Hamilton For ‘High Performance Hygiene’ Campaign

F1 Launches ‘We Race As One’ Social Initiative To Renew Commitment To Addressing Major Issues

Formula One (F1) unveiled a new initiative on 22 June aimed at tackling issues such as climate change and racism.   The series’ new #WeRaceAsOne platform, which will support and run in parallel with the global motorsport governing body FIA’s #PurposeDriven Movement, sets out to ‘underpin the single-seater motorsport series’ strategy to make a tangible… Continue reading F1 Launches ‘We Race As One’ Social Initiative To Renew Commitment To Addressing Major Issues

Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign

To celebrate the opening weekend of the 2020 NASCAR season at Daytona, Toyota Racing launched a campaign which saw legendary driver Kyle Busch ‘Sign The Line’ at the iconic International Speedway.   Working with WhatNot Productions, Toyota sought to showcase its new 2021 GR Supra in a unique way – as a track marker.  … Continue reading Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign