Bud Light leveraged its NFL partnership at the start of the new football season through a campaign called ‘Easy To Sunday’ which featured salt-of-the-earth Americans preparing for traditional Sunday games in everyday situations – such as diners, parking lots and kitchens – and continued its push towards ‘old-school’ values and ‘classic’ Americana following the wicked… Continue reading Bud Light ‘Easy To Sunday’ Leverages New NFL Season & Continues Traditional Americana Reboot
Tag: On Premises
Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Coors Light aims to help NCAA March Madness fans to keep their cool during the 2023 tournament season with limited edition beer-flavoured ice pops titled ‘Coors-icle’. The Molson Coors owned beer brand brought its long-standing ‘chill’ positioning to life by distributing the first batch of its hoops-linked, refreshing icy products ahead of the start… Continue reading Coors Light Offers Beer-Flavoured ‘Coors-icle’ Lollies To Calm Nervous Basketball Fans
Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Cheese flavoured crisp brand Fonzies asks Italian fans to lend their passion and support to the Canadian National Team for the 2022 FIFA Men’s World Cup in an integrated campaign called ‘Fonzies For Canada’. The Mondelez snack brand teamed up with agency Dentsu Creative to urge passionate Italian football supporters to temporarily switch their… Continue reading Mondelez ‘Fonzies For Canada’ Campaign Teaches Italian Fans How To Support Canada At Qatar 2022
Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day. The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football
XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
XXXX, the official beer of the Queensland Maroons, leveraged its partnership during State of Origin II and III through a new logo based initiative championing the state local areas which replaced its own mark with the postcodes of what the brand describes as the real heroes of the state – Queensland’s communities. The 144-year-old… Continue reading XXXX & Queensland Maroons Spotlight Regional Communities In State Of Origin Activation
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Magners Irish Cider celebrated its first year as Presenting Partner of The Cheltenham Festival and exclusive title sponsor of The Magners Cheltenham Gold Cup, with a multi-platform campaign called ‘Road To Gold’. The activation began in February – ahead of the Festival which runs from 12 to 15 March – by driving race/Magners fan… Continue reading Magners Celebrates Cheltenham Festival Primary Partnership Via Integrated ‘Road To Gold’
Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign
In addition to its usual in-stadium logo, contests, giveaways and pouring rights work, one of the more innovative aspects of Guinness’ 2017 RBS 6 Nations activation was a locally targeted, dynamic Out-of-Home campaign across London to help fans find the right pubs to catch the matches and to celebrate its status as the tournament’s official… Continue reading Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign
Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity. Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Nine months before Euro 2016 kicks off Belgian prophylactic brand Love Condom launches a campaign reminding football fans that if they want to avoid having to follow the tournament from the maternity ward they should be using condoms now. With the Euros starting on 10 June in France, Love Condom wants to ensure supporters… Continue reading Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
Following the July launch of global Rugby World Cup ‘It’s Your Call’ campaign, late August saw the official tournament beer roll out an local Irish RWC activation strand in the form of a hidden-camera style stunt called ‘The Jonah Machine’. This prank practical joke, which was shot by a concealed camera hidden in a Dublin bar,… Continue reading Heineken’s Hidden-Camera ‘Jonah Machine’ Extends RWC ‘Coin Toss’ Work in Ireland
