Leveraging spiking cricket excitement around the start of the 2024 Indian Premier League (IPL), Cadbury Dairy Milk rolled out an integrated campaign – spanning TV, digital, social, PR, in-stadium, on-pack and in-store – starring player ambassadors Suryakumar Yadav (Mumbai Indians) and KL Rahul (Lucknow Super Giants) and their first youth coaches which champions the unsung… Continue reading Cadbury Dairy Milk And Ogilvy India Celebrate The First Coaches Of Indian Cricketers
Tag: On Pack
Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
An outdoor poster element spearheaded a February 2024 campaign from Britvic-owned water brand Ballygowan activating its rights as the Official Water Partner to Irish Rugby through the 2024 Guinness 6 Nations. Spearheaded by giant 48-sheet posters and a Pearse Street Station (Dublin) outdoor takeover supported by social content, on-pack and social content extended the brand’s… Continue reading Ballygowan Leverages IRFU Sponsorship During Guinness 6 Nations Via Integrated & OOH ‘Wild Like No Other’ Ads
Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Ahead of the 2 March 2024 Formula One (F1) season start, early January saw a link-up between two Italian icons – both expressing Italian passion and style – as Peroni Nastro Azzurro 0.0% was unveiled as a global, multi-year sponsor of Scuderia Ferrari. For the Asahi-owned beer brand, the alliance adds to the motor racing… Continue reading Peroni Nastro Azzurro 0.0% Partners With Scuderia Ferrari To Target Tifosi For New F1 Season
Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
On 23 January, PepsiCo owned snack brand and NFL partner Frito-Lay, a brand dedicated to celebrating sports fandom, launched its 2024 Big Game ‘Taste Of The Super Bowl’ marketing program which at its core offered one fan a rare chance to play a key role in the official victory celebration. The chip brand marketers understand… Continue reading Frito-Lay ‘Taste Of The Super Bowl’ Big Game Initiative Offers Fans A Taste Of Victory
Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win? Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup
Late June saw Coca-Cola unveil its ‘Believing Is Magic’ campaign activating its FIFA partnership rights around the 2023 Women’s World Cup hosted in Australia and New Zealand from 20 July to 20 August and seeking to uplift and refresh the shared experience of the tournament and create excitement for football fans around the world. … Continue reading Coca-Cola Expands ‘Believing Is Magic’ To Leverage FIFA Tie-Up For 2023 Women’s World Cup
Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Gulf Oil India leveraged the IPL 2023 season and its official partnership with the Chennai Super Kings (CSK) team through the ‘Gulf Fan Academy’: an interactive gaming platform hosting a series of immersive and entertaining cricket challenges for fans ands promoted through an integrated, player-fronted campaign. The platform, running live on the MyJio app,… Continue reading Gulf Oil Activates IPL Chennai Super Kings Tie-Up Via Player Fronted ‘Gulf Fan Academy’
Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
The 2022/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC (LFC) – the longest partnership in Premier League history – so to celebrate and commemorate the tie-up, the beer brand’s ‘Forever Fans’ platform rolled out a video series of fan stories titled ‘Most Loyal Fans’. The six-part film series reverse… Continue reading Carlsberg Celebrates 30-Year Liverpool FC Tie-Up With ‘Most Loyal Fans’ Video Story Series
‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
Frito-Lay, the official USA snack of the FIFA World Cup, rolled out the core commercial spearheading it Qatar 2022 activation built around an old-school ‘Soccer or Football’ debate between football legends Peyton Manning and David Beckham. Created and produced by Frito-Lay’s in-house creative agency, the hero spot sees NFL Hall-of-Famer Manning and Champions League winner… Continue reading ‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
Thums Up Activates ICC Men’s T20 World Cup Tie-Up Via Bumrah-Fronted, Stump Cam-Led #WicketSeCricket
September saw Coca-Cola owned Indian cola brand Thums Up roll out an integrated campaign leveraging its rights around the ICC Men’s T20 World Cup in Australia which featured bowler Jasprit Bumrah and titled #WicketSeCricket. Conceptualised by creative agency Ogilvy India, the Indian campaign revolves around Thums Up’s ‘Stump Cam’ initiative through which the soft drinks… Continue reading Thums Up Activates ICC Men’s T20 World Cup Tie-Up Via Bumrah-Fronted, Stump Cam-Led #WicketSeCricket
FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign
