It might be rugby that dominates the New Zealand sporting landscape, but now that the Black Ferns have retained the Women’s World Cup, TAB changed the focus to football with a campaign looking forward to the 2023 FIFA Women’s World Cup with a campaign called ‘It’s Football Time’. The marketing burst, created and executed… Continue reading TAB Helps Prepare The Country For The Football World Cup In New Campaign Via Chemistry
Tag: On Demand
Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN). The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
A new October US campaign by DirecTV Stream called ‘Quiet Please’ starred athlete ambassador and tennis super star Serena Williams and offered a Halloween twist on the brand and endorser’s ongoing Get Your TV Together campaign. Created by agency TBWA\Chiat\Day Los Angeles, ‘Quiet Please’ launched across the USA from 1 October and is built… Continue reading Serena Williams Stars In ‘Quiet Please’ Monster Mashup Ad For DirecTV Stream
Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment. Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough. This fun and playful campaign was designed to get viewers to begin to think a little differently and more honestly about exercise: in doing so it… Continue reading Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
