Inspiring Sports Marketing
24/03/2016
Visa Ignites Rio 2016 Work Via A Stirring Ad Diving Into An Olympian’s ‘Heart’
IOC Worldwide TOP Partner Visa has kicked off its Rio 2016 Olympics activation with a launch commercial that, literally, goes straight to the heart of an Olympic athlete. >>
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24/08/2012
Bolt In Gatorade’s Post-Games Win/Within Ambush
The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade. As soon as >>
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07/03/2012
Holiday Inn Olympic Village Role Awareness Campaign
Holiday Inn is launching an integrated campaign, running across paid, earned and owned media, to boost awareness of its sponsorship of London 2012. Reported to be costing >>
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25/10/2011
P&G Sponsors Mums: Nearest/Dearest Roadshow Opens Olympic Activity
Today sees the first Procter & Gamble’s ‘Nearest and Dearest’ Roadshow at the Thistle Hotel in Edinburgh to help mothers and families of 2012 athletes support their Paralympians at >>
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