Swiss sports retail chain Ochsner Sport promoted its partnership with Swiss Olympic (the brand name of the country’s National Olympic Committee and the umbrella organisation for organised Swiss sport) through a high-octane campaign called ‘Where We Train’. The marketing initiative activates the sports retailer’s premium partnership with the Swiss Olympic Team and leverages spoking… Continue reading Ochsner Sport Leverages Swiss Olympic Team Sponsorship Via Cinematic ‘Where We Train’ Campaign
Tag: Olympic Games
TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
Argentine pay television sports channel TyC Sports (owned by Torneos and Clarín Group) teamed up with agency Mercado McCann to create a Tokyo 2020 TV commercial which brings to life the broadcaster’s commitment to uncovering the invisible stories behind every sporting victory. The spot’s Spanish title ‘Desahogo’ translate as ‘Relief’ in English and the… Continue reading TyC Sports Leverages Tokyo 2020 Via Spot Showcasing The Origin Of Athletes’ Olympic Tears
Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
To leverage Tokyo 2020, Allianz – the Official Insurance Partner of the Olympic and Paralympic Games – released a short documentary film exploring the mental health struggles athletes face preparing for the Olympics and Paralympics and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film, created in… Continue reading Emotional Allianz Support Dog Squad Aids Skateboarders’ Tokyo 2020 Training In Brand Film
Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
Ahead of the start of Tokyo 2020, IOC and IPC partner Toyota launched an integrated campaign in Australia called ‘Breaking Point’ celebrating its work with Paralympian and wheelchair rugby star Ryley Batt and leveraging its domestic rights as a partner of the Australian Paralympic and Olympic teams. The activation, bringing to life the auto… Continue reading Paralympian Ryley Batt Fronts Toyota Australia ‘Breaking Point’ Tokyo 2020 Activation
Coca-Cola’s ‘Thums Up’ Brand Celebrates 100 Years Of Indian In The Olympics Via #PalatDe
Ahead of the 23 July start of the Tokyo 2020 Olympics, Coca-Cola’s India cola brand Thums Up launched a campaign called ‘Toofan Wahi Jo Sab #PalatDe’ in celebration of India’s 100th-year participating in the Games. The campaign, created by agency Ogilvy India (North) and leveraging parent company Coca-Cola’s long-running IOC relationship as a worldwide Olympic… Continue reading Coca-Cola’s ‘Thums Up’ Brand Celebrates 100 Years Of Indian In The Olympics Via #PalatDe
HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
HSBC, the principal partner of the Hong Kong Men’s and Women’s National Rugby Teams, leveraged its sponsorship in the last week of June through an online film called ‘Hong Kong Rugby – More Than A Jersey’ Deployed across the financial giant’s social channels and rolled out immediately prior to the World Rugby Olympic Repechage… Continue reading HSBC’S ‘More Than Rugby’ Short Social Film Celebrates Bank’s Partnership With Hong Kong Rugby
BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer
As Tokyo 2020 approaches, a year later than scheduled, official UK television broadcaster the BBC rolled out a rich and detailed trailer promoting its multi-platform coverage of the Games which takes viewers on an adventurous journey through a contemporary Japanese urban experience. From neon signs and a Gashapon parlour, through an arcade, a sports… Continue reading BBC Creative Takes Viewers To The Heart Of Contemporary Tokyo In Olympics Trailer
World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Mid-June saw World Rugby launch a major new Rugby Sevens campaign ahead of the rescheduled Tokyo 2020 Olympic Games called ‘This Is How We Sevens’. The campaign objective is to showcase the ‘vibrancy, excitement and breadth of personalities’ in the Sevens version of the sport and is part of World Rugby’s core aim of… Continue reading World Rugby Launch ‘This Is How We Sevens’ Campaign To Engage New Fans Ahead Of Tokyo Olympics
Pantene & Ambassador Allyson Felix Launch ‘What’s Your Legacy’ Ahead Of Tokyo 2020
Pantene has teamed up with athlete ambassador and US Olympic track star Allyson Felix to launch a campaign called ‘What’s Your Legacy’ ahead of Tokyo 2020. The P&G haircare brand campaign focuses on motherhood and dovetails with the parent company’s ongoing, long-running ‘Proud Sponsor of Mum’s’ Olympic activation platform. It positions Felix as an… Continue reading Pantene & Ambassador Allyson Felix Launch ‘What’s Your Legacy’ Ahead Of Tokyo 2020
P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
The first week of May saw P&G skincare brand and IOC sponsor SK-II extend its evolving Tokyo 2020 activation through multi-channel initiatives including a pop-up, mobile gamification and a virtual premiere of its ‘VS’ film series. Continuing its ongoing Olympic and Paralympic work, SK-II opened its first mobile-centric pop-up shop in a mall in… Continue reading P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
On 3 May Müllerlight rolled out its latest wave of Team GB marketing in the form of an integrated campaign called ‘Have It All’ champions and empowers British athletes and which also introduces a new strategic positioning. The multi-channel activation, created in harness with agency VCCP, is led by a series of films fronted… Continue reading Team GB Partner Müllerlight Repositions Via Athlete-Fronted ‘Have It All’ Campaign Ahead Of Tokyo 2020
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
