Tag Archives: Olympic Games

Authentic Sport Chek Multi-Channel Sochi #WhatItTakes Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Authentic Sport Chek Multi-Channel Sochi #WhatItTakes

Canada’s largest sports retailer Sport Chek leverages Sochi 2014 and its Canadian Olympic team sponsorship with its biggest ever marketing campaign – ‘What It Takes’.   Revolving around the >>
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Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC

Visa’s Sochi Tumblr Hub, Paid Search & Flying Ski Jump TVC

Visa is using its IOC TOP partner rights at the Winter Olympics to introduce its new ‘Everywhere You Want To Be’ global positioning with a flagship ‘Flying’ commercial.   >>
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Paralympics Canada Letter Box TVC Fronts #WhatsThere Paralympics Canada Letter Box TVC Fronts #WhatsThere

Paralympics Canada Letter Box TVC Fronts #WhatsThere

As the Winter Olympics got underway in early February, Canada’s Paralympic Association launched a provocative Sochi Paralympic Winter Games marketing campaign based on the theme ‘It’s not what’s missing, >>
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Visa/Moscow Metro ‘Sochi Squat Challenge’ Booth Visa/Moscow Metro ‘Sochi Squat Challenge’ Booth

Visa/Moscow Metro ‘Sochi Squat Challenge’ Booth

Moscow Metro, in partnership with Visa, have launched a potentially transformative new Sochi 2014 promotion in subway stations across the Russian capital – A ‘30-Squat Challenge’ Ticket Machine.   >>
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Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’ Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’

Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’

As the 2014 Sochi Winter Olympic Games edge ever closer, the next market to see a revival of P&G’s Olympic ‘Thank You Mum’ campaign is Canada – where early >>
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Samsung Team Russia’s Sochi 2014 Direct Contact Strategy Samsung Team Russia’s Sochi 2014 Direct Contact Strategy

Samsung Team Russia’s Sochi 2014 Direct Contact Strategy

Samsung, IOC Worldwide Partner and Official Wireless Communications Equipment Provider of the Olympic Games, is rolled out a new phase of its Winter Olympics promotional campaign for Sochi 2014 >>
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C4 Superhumans Retrun For Sainsbury’s Summer Series C4 Superhumans Retrun For Sainsbury’s Summer Series

C4 Superhumans Retrun For Sainsbury’s Summer Series

After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with >>
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Olympic Strategy Shift > Contagious Now/Next/Why Olympic Strategy Shift > Contagious Now/Next/Why

Olympic Strategy Shift > Contagious Now/Next/Why

Our presentation at Contagious’ Now/Next/Why explores the Olympic strategic shift from brand focused activation to consumer experience. Download presentation pdf.
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McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App

McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App

  McDonald’s in China creates a mobile game to augment its Olympic sponsorship with a ‘phone shaking’ real time challenge.   During the 2012 London Olympics, McDonald’s in China wanted to generate the >>
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Virgin Media Speed Press Ads Pair Mo With Bolt Virgin Media Speed Press Ads Pair Mo With Bolt

Virgin Media Speed Press Ads Pair Mo With Bolt

  As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running >>
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