Sep 26, 2012
Olympic Strategy Shift > Contagious Now/Next/Why
Our presentation at Contagious’ Now/Next/Why explores the Olympic strategic shift from brand focused activation to consumer experience. Download presentation pdf.
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Sep 19, 2012
McDonald’s China’s ‘Real-Time Olympic Shake’ Mobile App
McDonald’s in China creates a mobile game to augment its Olympic sponsorship with a ‘phone shaking’ real time challenge. During the 2012 London Olympics, McDonald’s in China wanted to generate the >>
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Sep 10, 2012
Virgin Media Speed Press Ads Pair Mo With Bolt
As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running >>
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Aug 24, 2012
Bolt In Gatorade’s Post-Games Win/Within Ambush
The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade. As soon as >>
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Aug 16, 2012
Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’
LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based >>
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Aug 15, 2012
P&G Gives Olympian Mums A Family Home Experience
A core part of the IOC TOP global partner’s at-Games plan for London 2012 was P&G’s Family Home – a hospitality and experiential initiative that the brand itself >>
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Aug 02, 2012
Gillette’s Team USA Boston Olympic Opening Projections
To celebrate the Opening Ceremony of the London 2012 Olympic Games and to wish Team USA good luck for the Great Show On Earth, US Team sponsor Gillette >>
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