On 2 February, Unilever owned beauty behemoth Dove revealed its first Game Day ad since 2006. Developed by Ogilvy, ‘Hard Knocks’ is a campaign that sheds light on the body insecurities young girls often deal with, which can prevent them from realizing their potential in sports. The spearhead spot, which utilizes the iconic theme song… Continue reading Dove ‘Hard Knocks’ Spotlights How Girls’ Body Insecurity Stops Them Reaching Sporting Potential
Tag: Ogilvy
Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
Indian cola brand Thums Up, an official partner of the International Cricket Council (ICC), launched its activation programme ahead of the upcoming Men’s ODI World Cup in late July through an integrated initiative which asks a simple question – Will India Win? Titled ‘Thums Up Uthao, World Cup Jao / Pick Up Thums Up,… Continue reading Thums Up Starts ICC Men’s ODI World Cup Campaign Contest With Harsha Bhogle Asking ‘Will India Win?’
Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Ahead of the start of the 2023 Bledisloe Cup (in late July) and the 2023 Rugby World Cup (in early September), confectionary giant Cadbury rolled out a sentimental brand campaign leveraging its tie-up with Rugby Australia. Developed with agency Ogilvy, produced by Good Oil and with media handled by Wavemaker, the campaign’s anchor ad… Continue reading Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC
Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
Cadbury Australia, a proud supporter of the Matildas, highlighted its commitment to Soccer Australia and women’s sport ahead of the FIFA 2023 Women’s World Cup with a kick-off campaign called ‘Cheer and a Half’ which aims to help fans celebrate female athletes – young amateurs and elite professionals – in all the ways the world’s… Continue reading Cadbury, Wavemaker & Ogilvy Launch Campaign In Support Of The Matildas & Women’s Sport
Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
At the start of June, one month ahead of the first service at Wimbledon 2022, Emma Raducanu fronted a campaign called #FeelTheConnection leveraging Vodafone’s status as the Official Connectivity Partner of The Championships. The summer-long, multi-platform activation, developed in harness with agency Ogilvy UK, seeks to encourage tennis fans and consumers to ‘Feel The… Continue reading Vodafone Serves Up Tech-Led #FeelTheConnection Wimbledon Activation Fronted By Ambassador Emma Raducanu
Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
As Indian fan excitement rises at the start of the new cricket season and the Indian Premier League (IPL), Cadbury Dairy Milk partnered with Mumbai Cricket Association (MCA) and agency Ogilvy India to celebrate and support the often unnoticed heroes of the league – the ground staff. For the 2022 season, the Mondelez International… Continue reading Cadbury ‘Proud Sponsors Of Ground Staff’ Champions Mumbai CA Heroes For IPL Start
Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Ahead of the 26 March start of the 2022 IPL season, the tournament’s 15th iteration, the Mumbai Indians launched a film fronting the team’s ‘Khelenge Dil Kholke / Play With Open Hearts’ campaign to drive excitement ahead of the IPL and boost support at the start of the season. Conceptualised and created by agency… Continue reading Mumbai Indians Launch ‘Play With Open Hearts’ Film To Build Excitement & Support Ahead Of The Start Of IPL 2022
Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
Sipsmith activated its first year as the Official Gin Partner of The Championships, Wimbledon in mid-June with a new campaign led by a Centre Court spot starring the brand’s Mr Swan character. The activation, the Beam Suntory gin brand’s second campaign created in collaboration with agency Ogilvy, stars Sipsmith’s stop-motion Mr Swan enthusiastically announces… Continue reading Mr Swan’s Centre Court Commercial Positions Wimbledon As The Official Tennis Of Sipsmith’s Gin
ONCE ‘Every Day, New Champs’ Disability Sports Campaign Champions Equality, Teamwork & Trust
A powerful Spanish campaign by lottery brand ONCE, led by a TVC called ‘Every Day, New Champs’, focuses on its support for disability sport and focuses on teamwork, trust and solidarity as the best capacities to overcome barriers. Launched on 10 February and created by agency Ogilvy Spain, the hero spot was directed by Javier Fesser.… Continue reading ONCE ‘Every Day, New Champs’ Disability Sports Campaign Champions Equality, Teamwork & Trust
Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
As part of its mission to build the nation’s confidence and help us all feel good, Boots is celebrating the role models of the England, Scotland, Wales, Northern Ireland and Ireland women’s football teams as the 2019 World Cup kicks off to boost confidence and to inspire more girls and women to enjoy the beautiful… Continue reading Boots UK (& Ireland) #Goalpower Kicks Off Summer Of Women’s Football
ICC & Chabuddy G Launch Cricket Comedy Film Series Promoting 2019 Cricket World Cup 2019
The International Cricket Council (ICC) has teamed up with comic (and official guide) Chabuddy G (or CWC) for new cricket comedy film series to promote next year’s Cricket World Cup. Chabuddy G, played by actor/comedian Asim Chaudhry and based on the character from the ‘People Just Do Nothing’ TV show, acts as the tournament’s… Continue reading ICC & Chabuddy G Launch Cricket Comedy Film Series Promoting 2019 Cricket World Cup 2019
