Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials

The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials

Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’

Powerade is showing its support for the US Women’s National Team at France 2019 through a new campaign called ‘Making Of A Champion’ fronted by Crystal Dunn.   The campaign leverages the brand’s rights and status as the official sports drink of the US Women’s National Team.   The initiative is  spearheaded by a hero,… Continue reading Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’

Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day

Sports drink BodyArmor launched a new campaign leveraging US basketball fever around NCAA March Madness starring NBA superstars James Harden and Donovan Mitchell and directed by legend Kobe Bryant.   The official sports drink of the NCAA’s commercial sees Harden and Mitchell poke fun at old-school, outdated methods of filling out tournament brackets – from… Continue reading Harden/Mitchell/Bryant & Trout/Luck BodyArmor Ads Leverage March Madness & Opening Day

Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’

A new Gatorade film, debuting ahead of the new basketball season, features WNBA star Elena Delle open up about her relationship with her sister and her hard-won, family-focused perspective on life.   The league’s official sports drink continues its ‘Win From Within’ idea with a campaign focusing on Chicago Sky WNBA forward Elena Delle Donne’s… Continue reading Gatorade Activates WNBA Sponsorship Via Elena & Lizzie Donne Story Spot & Sculpture ‘For The Wind’

Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs

The regular season is over and the playoffs started this week, so what better time to offer fans a chance to experience just what it is really like to face a MLB fastball?   At least that’s what MLB sponsor Gatorade thinks as it rolls out its innovative ‘Go to Bat As Bryce Harper’ virtual… Continue reading Gatorade Bryce Harper 360 Virtual At Bat Experience Leverages MLB Playoffs

MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences

Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration.   In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial.   The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences

Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships

Gatorade tuns 50 in 2015 and it has kicked off its celebrations with a new ad featuring 50 iconic athletes, teams and moments in which the sports drink played a partnership role.   The spot, called ‘50’, features a slew of big name Gatorade athlete ambassadors and team partners – from Michael Jordan and Derek… Continue reading Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships

Powerade S Africa ‘Train Like An Olympian’ Competition

In South Africa, Powerade has launched its “Train Like an Olympian” campaign to activate the energy drink’s sponsorship rights for London 2012.   The initiative offers six South Africans athletes the opportunity to join other global winners at the Powerade Sports Academy during The Olympics in London.   As the official sports drink of the… Continue reading Powerade S Africa ‘Train Like An Olympian’ Competition