Inspiring Sports Marketing
24/01/2023
NFL Partner FedEx Showcases Up-And-Coming TikTok Stars For Playoffs Halftime Show
January saw long-time league sponsor FedEx launch an integrated, digital-first campaign promoting its ‘FedEx NFL Playoffs Concert Series’: an initiative which aims to provide young artists an opportunity to >>
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05/06/2022
A World United – DHL & Manchester United
DHL leveraged its Manchester United FC partnership through its ‘A World United’ platform between August 2020 and May 2021 to connect fans digitally to the club they loved during >>
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27/01/2022
Titans Running Back Derrick Henry Delivers Business Surge Spot For NFL Partner FedEx During Playoffs
NFL partner FedEx teamed up with Tennessee Titans star Derrick Henry to spotlight the benefits for small businesses to working with FedEx to manage delivery, logistics and shipping – >>
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12/08/2021
Formula E Sponsor DHL Conjures Up Hologram Activation To Link Drivers, teams & Fans At NYC e-Prix
Tactically adapting to the fact that pandemic-linked restrictions were in place around fan attendance, Formula E and logistics partner DHL delivered a ground-breaking fan engagement activation at the 2021 >>
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19/04/2019
DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does >>
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23/07/2015
DHL Leverages Bayern Munich Tour Partnership To Fuel Its China Expansion
Late July sees logistics heavyweight DHL leverage its sponsorship of German football giant Bayern Munich’s pre-season tour to fuel its expansion in China. The global logistics company launched >>
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13/04/2015
Rude Meme Crashes UPS’ Facebook-Led ‘Ferrari F1 Fan Photo Mosaic Shield’
UPS, the official logistics and shipping partner of Ferrari F1, offered fans a chance to have their faces carried on the sidepods of the on the Scuderia Ferrari Formula >>
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13/11/2014
DHL’s RWC 2015 ‘Africa As One: Ball Adventure’
DHL began leveraging its global Rugby World Cup rights in November by setting a single rugby ball off on a grand journey through 45 countries over the next 45 >>
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02/10/2013
FedEx NFL Campaign Focuses TVCs On Delivery Manager
For the past 10 years during which FedEx has been an official partner of the NFL its previous campaigns have focused on the FedEx NFL Air & Ground Players >>
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11/03/2013
UPS Racing The Globe Fronts New Ferrari F1 Partnership
To announce its new status as the Official Logistics partner of the Ferrari Scuderia F1 team, UPS has rolled out a self-referential film to promote the new alliance. >>
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