The last week of September saw Nordic sportswear outfit Hummel, the official supplier of the Danish Football Union / Dansk Boldspil-Union (DBU), unveil a sponsor-less monochrome national team kit for the 2022 FIFA Men’s World Cup as a protest against the Qatar 2022 host country’s human rights record. Not only were the jersey designs themselves ‘muted’,… Continue reading Hummel Tones Down Brand On Muted, Monochrome Danish World Cup Kit In Qatar 2022 Protest
Tag: Official Kit Supplier
PUMA & Manchester City NASA Themed Kit Campaign Celebrates An Iconic Era To promote New 2022/23 Away Strip
On 19 July, PUMA launched its Manchester City FC 2022/23 Season Away Kit through a space-themed, integrated campaign promoting the classic design’s tribute to a successful era for City and which sought to celebrate the club’s heritage of ‘playing fearless, out of this world football’. The campaign launched 48 hours ahead of its on-pitch… Continue reading PUMA & Manchester City NASA Themed Kit Campaign Celebrates An Iconic Era To promote New 2022/23 Away Strip
PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France). The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir
SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow
Adidas, the official kit partner of The Scottish Football Association (The SFA) played on the old rivalry with England ahead of UEFA Euro 2020 with a giant outdoor ad in Glasgow featuring a reworked version of England’s ‘It’s Coming Home’ refrain with a Scottish accented twist ‘It’s Coming Home Hame’. Created by agency The… Continue reading SFA Kit Partner Adidas Erects ‘It’s Coming Home Hame’ Giant OOH In Glasgow
Liverpool FC & New Balance > We Got Now – Sadio Mane
On 25 June, minutes after the club confirmed its first Premier League trophy, outgoing Liverpool FC shirt supplier New Balance celebrated the club’s first domestic title in 30 years with a spot starring player ambassador Sadio Mane: “This is Sadio. You might think he’s quiet, but he’s the loudest footballer in the world.” While… Continue reading Liverpool FC & New Balance > We Got Now – Sadio Mane
Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
Nike, the official kit supplier of The Football Association, leveraged England’s historic 1,000th international match with a campaign called ‘And All Who Follow’ honouring the 93 black players who paved the way in English football. The activation, conceived and created by Wonderhood Studios, took place on 14 November when England took on Montenegro in… Continue reading Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign
Late May saw ASICS launch the new Wallabies jersey for the 2019 Rugby World Cup and roll out a new rugby campaign called ‘Move As One’. Developed in tandem with agency Fell + Company (with PR and event production by the Lampoon Group), the campaign offers an inside peek into the dedication, focus and… Continue reading ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign
Real Kashmir & Adidas Roll Out Ad Leveraging ILeague Debut & Football’s Unifying Regional Role
Ahead of the team’s high profile and historic first match in the first division of the Hero ILeague, Real Kashmir Football Club launched a new campaign to illustrate and further amplify the impact the club has made in its local region and across India. The initiative is fronted by a hero film created in… Continue reading Real Kashmir & Adidas Roll Out Ad Leveraging ILeague Debut & Football’s Unifying Regional Role
New Balance Street Game & Urban Spot Launch New ‘Make Your Mark’ England Cricket Kit Campaign
New Balance leverages the start of the UK summer cricket season and its England & Wales Cricket Board partnership with a launch campaign for its 2018/19 England kit urging cricketers to ‘be a legend in your own neighbourhood’. Far removed from the traditional green ovals and rural settings so often typically associated with the… Continue reading New Balance Street Game & Urban Spot Launch New ‘Make Your Mark’ England Cricket Kit Campaign
Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates. The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
Blockbuster new TVC featuring a slew of big name brand ambassadors promotes adidas’ official 2012 kit supplier status – but how many of these stars will actually be competing in London? The spot, which includes Messi, Beckham, Rose and even Katie Perry, unites a number of adidas sub-brands alongside ‘Originals’. The aim is… Continue reading Adidas’ ‘All In’ TVC Links To 2012 Ticket Sale
