July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene. Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
