On 13 May, The Famous Grouse leveraged its partnership with The British & Irish Lions by kicking off the next instalment of its ongoing ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass, Wireless Group and News UK. The whisky brand activation, which was strategised by agency Zenith, was spearheaded by a digital… Continue reading The Famous Grouse Leverages Lions Squad Announcement Via ‘The Spirit of Rugby’ Video Series
Tag: Official Drink
Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
NBA drinks sponsor Mountain Dew launched a new audio activation to leverage the 2021 season playoffs in the form of a basketball-themed ‘The Dew Zone With Druski’ podcast. Hosted by comedian and influencer Druski (a young comedian with 2.4m followers on Instagram and 1.1m followers on TikTok), the podcast series will features hoops stars,… Continue reading Mtn Dew Leverages NBA Playoffs Via ‘The Dew Zone With Druski’ Podcast
Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
To leverage its status as the official sports drink of NCAA March Madness, Powerade kicked off a new campaign on 14 March celebrating the power in an athlete’s number and aimed at inspiring all athletes from kids to professionals. The idea behind ‘Powerade In Numbers’ is that, no matter the sport or the level… Continue reading Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
Coca-Cola Russia 2018 Commercial Series Encourages Fans To ‘Be Ready’ For The World Cup
Long-time FIFA sponsor Coca-Cola continues to encourage and incentivise football fans to ‘Be Ready’ for Russia 2018 right up to the eve of kick-off with localised campaigns in specific target markets. Three of the commercials in the ‘Be Ready’ series of spots have been created in harness with Mercado McCann, Buenos Aires. Each ad… Continue reading Coca-Cola Russia 2018 Commercial Series Encourages Fans To ‘Be Ready’ For The World Cup
Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
As the NFL season kicks-off, sponsor Pepsi released the first in a set of four football-themed TV commercials within its ’16 “Break Out The Pepsi’ campaign. The campaign aims to compare the small, everyday wins in life with the feeling of on-pitch NFL glory and its assets are linked by the tagline ‘Time to… Continue reading Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Back in 2003 Gatorade decided not to sponsor Ohio high school baller LeBronJames and since his four NBA MVPs that has always seemed like a major mistake. Especially when sports drink rival Powerade subsequently signed up LeBron as a brand ambassador. So, when during Thursday’s Game 1 of the 2014 NBA Finals, amidst intense… Continue reading Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
