‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator

For the 2018 Champions League Final, UEFA’s official tournament automotive partner Nissan created a robot called ‘Pitch-R’ – a spatial and sculptural football-focused brand installation and experience creator.   Territory: Global   Agency: TBWA\G1 Paris, UNIT9 London, Nissan Football Lab     Objectives   Nissan, an automotive brand focused on technology through its ‘Intelligent Mobility’… Continue reading ‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator

Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods

NFL automotive partner Hyundai’s ‘A Better Super Bowl’ in-game ad was filmed live during the match and connected serving soldiers overseas with their loved ones back in the USA using satellite technology, two-way 360° cameras and immersive pods.   The activation, developed in harness with agency of record Innocean, was centered on a 90-second spot… Continue reading Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods

Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal

Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford.   The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff.   The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal