Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Tag: Official Beer
Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of classic arcade game NBA Jam. Which year has the best All-Star MVP? #ULTRAJAM — Michelob ULTRA (@MichelobULTRA) February 17, 2022 The marketing effort rolled… Continue reading Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating
In the final week of September, Bud Light – the official beer of the NFL – marked the new season by teaming up with Homesick to offer fans a ‘Tailgate Candle’ to recreate the scent of football and tailgating. To help fans gear up for football from home, this olfactory activation provides football fans… Continue reading NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating
Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams
Scottish Football Association (SFA) sponsor Tennant’s teamed up with actor and super fan Martin Compston to tell stories about the national team’s 23 years of near misses, defeats and disappointment and look forward with positive excitement to UEFA Euro 2020 – Scotland’s first major international tournament in a generation. Launched to leverage the Scottish… Continue reading Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams
Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
As the playoffs move into the second round, NHL partner Molson Canadian activated its rights as the league’s official beer (in Canada) by brewing and promoting a batch of beer which has been poured through The Stanley Cup itself. Why? To bring to life every hockey fan’s dream of sipping from The Stanley Cup.… Continue reading Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals. The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea FC called ‘Support Your Club, Support Your Pub’. The US based beer giant, a long-time partner of The Football Association (The FA), donated all of… Continue reading Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier and Kyle Walker on custom-designed beer packs. Leveraging its status as the England national team’s official beer and looking ahead to spiking international soccer interest… Continue reading Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Late April saw Formula One (F1) global partner Heineken launch a list- and follower-building activation in the form of a competition offering fans a chance to win their own 2021 season ‘Pit Wall Bar’ for the home. Based on the insight that not only have the majority of F1 fans never attended a race… Continue reading Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages
Coors Light, the Official Beer of the Toronto Raptors, is helping fans to chill out and stay relaxed as games become increasingly vital in the closing stages of the NBA season by offering them a limited edition, weighted hoodie through a social contest. As the NBA regular season reaches a tense close, hoops supporters… Continue reading Coors Light’s Launches Hoodie To Keep Toronto Raptors Fans Chill During NBA Season Final Stages
NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
While flagship brand Budweiser sat out Super Bowl LV for the first time in 37 years, its parent company ABInBev (which holds the NFL official beer partnership) ran its first ever corporate commercial in 2021’s Big Game. The ad wasn’t really about the game, or even about the beer, but rather focused on the… Continue reading NFL Partner ABInBev’s First Big Game Corporate Spot ‘Let’s Grab A Beer’ Runs In Super Bowl LV
NHL Official Beer Molson Canadian Leverages Puck Drop Via ‘It’s Complicated’ Campaign
Molson Canadian leverages its NHL partnership and its sponsorships of the Toronto Maple Leafs, Ottawa Senators and Edmonton Oilers through a new campaign called ‘It’s Complicated.” The idea behind the campaign from the league’s official beer brand is that whilst being a hockey fan in Canada can be complicated, choosing a Canadian beer isn’t.… Continue reading NHL Official Beer Molson Canadian Leverages Puck Drop Via ‘It’s Complicated’ Campaign
