Inspiring Sports Marketing
Apr 13, 2022
MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter
Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start >>
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Mar 01, 2022
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled >>
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Feb 28, 2022
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
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Feb 22, 2022
Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’
For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of >>
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Oct 04, 2021
NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating
In the final week of September, Bud Light – the official beer of the NFL – marked the new season by teaming up with Homesick to offer fans a >>
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Jun 22, 2021
Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams
Scottish Football Association (SFA) sponsor Tennant’s teamed up with actor and super fan Martin Compston to tell stories about the national team’s 23 years of near misses, defeats and >>
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Jun 15, 2021
Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup
As the playoffs move into the second round, NHL partner Molson Canadian activated its rights as the league’s official beer (in Canada) by brewing and promoting a batch of >>
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May 18, 2021
Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign
14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is >>
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May 14, 2021
Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea >>
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May 13, 2021
Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020
Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier >>
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