Tag Archives: Official Beer

MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

MLB Official Cerveza Corona Runs Opening Day Ticket Giveaway On Twitter

Corona, the official beer of Major League Baseball (MLB), rolled out an Opening Day ticket giveaway on Twitter to build its social media following and to celebrate the start >>
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Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament

Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament

February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled >>
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Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme

Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship >>
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Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’ Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

Michelob Ultra Leverages NBA All-Star Game Via ‘90s Nostalgia In Its ‘NBA Jam Team-up’

For the 2022 NBA All-Star Weekend, Michelob Ultra encouraged hoops fans to ‘Enjoy It Like It’s 1993’ with a collection of in-person and online activations that recreate elements of >>
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NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating

NFL Partner Bud Light & Homesick Create Scented Candle Smelling Of Football & Tailgating

In the final week of September, Bud Light – the official beer of the NFL – marked the new season by teaming up with Homesick to offer fans a >>
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Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams

Martin Compston & Tennant’s ‘Bedtime Story’ Spot Shares Scotland’s Euro 2020 Dreams

Scottish Football Association (SFA) sponsor Tennant’s teamed up with actor and super fan Martin Compston to tell stories about the national team’s 23 years of near misses, defeats and >>
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Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup

Molson Canadian’s Latest Limited Edition Beer Batch Was Poured Through The Stanley Cup

As the playoffs move into the second round, NHL partner Molson Canadian activated its rights as the league’s official beer (in Canada) by brewing and promoting a batch of >>
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Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign

Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign

14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is >>
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Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’ Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’

Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’

Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea >>
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Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020 Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020

Bud Light’s Packaging-Led ‘Boxheads’ Leverages England Football Tie-Up Ahead Of Euro 2020

Bud Light, official beer of The Football Association (The FA), launched a packaging-led campaign ahead of UEFA Euro 2020 called ‘Boxheads’ which features England stars Jordan Pickford, Kieran Trippier >>
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