Bank Of America (BoA), the official bank of Major League Baseball, launched a new campaign heralding the start of professional baseball’s truncated 60-game season introducing its new ‘Let’s Rally’ programme run with the Boys & Girls Clubs of America which aims to give back to local communities. The cause campaign, developed with GroupeConnect (the… Continue reading Bank Of America & Boys & Girls Clubs of America’s ‘Baseball Is Back, Let’s Rally’ MLB Cause Campaign
Tag: Official Bank
BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
BBVA, the official bank of the NBA, ushered in the new season with a new campaign, fronted by its global ambassadors Kevin Durant and James Harden, called ‘The Blindfold’. The new work, which aims to both welcome in the 2014/15 season and to celebrate the renewal of BBVA’s partnership with the NBA, takes the… Continue reading BBVA #Blindfold (Harden & Durant) Sees NBA Go Global
Scotiabank Comic/Community ‘5th Season’ For NHL 2014/15
As the puck drops for the new NHL season, the league’s official bank Scotiabank launches a fun multi-channel campaign based around the idea that in Canada there are five seasons – nature’s four seasons (Spring, Summer, Fall, Winter) and Hockey Season. The Fifth Season campaign, which spans TV, social, digital, print, outdoor, experiences and… Continue reading Scotiabank Comic/Community ‘5th Season’ For NHL 2014/15
