Championing children’s love of baseball and leveraging the 2022 Major League Baseball (MLB) All-Star Game, software and data analytics giant SAS built an AI-powered batting cage and laboratory designed to improve kids’ hitting technique whilst simultaneously teaching them about the real-world applications of data science. The ‘SAS Batting Lab’ linked a set of cameras… Continue reading SAS Builds AI Batting Cage To Teach Kids About Data & Leverage MLB All-Star Game
Tag: Office Technology
Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation
To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans. Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation
Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022
Aruba, a wireless networking division of Hewlett Packard, activated its partnership with the Birmingham 2022 Commonwealth Games in late June through an online video series called ‘Connected’ which featured UK comic Guz Khan teamed up with company to help ‘Khan-nect’ the Games. The three episode, long-form series follows the adventures of Guz Khan, whose… Continue reading Guz Khan Fronts Aruba Comic Commonwealth Games Sitcom Series For Birmingham 2022
Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
Google Cloud, the official data analytics partner of the England Team, activated its partnership with The Football Association (The FA) as the Lionesses host UEFA Euro 2022 through a two stage data led campaign including both ‘Quality Touch’ and ‘Pride Dream Team’. Google Cloud worked with agency Forever Beta, WING London and a trio… Continue reading Google Cloud Links Pride & Lionesses In Euro 2022 ‘Quality Touch’ & ‘Pride Dream Team’ Activations
LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
Overcome – Siemens & FC Bayern
For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern
Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
In partnership with The Invictus Games Foundation and agency McCann, Microsoft used the power of its own technologies to create a new way for veterans can take part in the 2022 Invictus Games – not through the sport, but through music. The US tech giant’s team recognised that many veterans were unable to take… Continue reading Microsoft Teams Up With Veterans To Compose Invictus Games 2022 ‘Anthem For All’
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot
The start of March saw Cisco leverage its partnership with the IOC and the Paris 2024 Games with a campaign welcoming breakdancing to the Olympics. Themed around the idea that ‘the world is bigger when we can all participate’ and its commitment to ensuring that the event is accessible and visible to all, Cisco… Continue reading Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot
Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
One of the few IOC/IPC global partners to run a comprehensive Winter Olympics and Paralympics activation programme around Beijing 2022 was Samsung with work based around the idea of promoting the power of sport to bringing together the global community in new, innovative ways and to enhance the Olympic/Paralympic experience through its immersive, state-of-the-art technology… Continue reading Samsung Beijing 2022 Activation Spans Ads, Social, Virtual Experiences, Media Support, Hospitality & Handsets
Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
IOC global partner and 2022 Beijing Winter Olympics sponsor Alibaba activated around the Games through the January launch of a campaign titled ‘Make Every Day of Your Life Shine’ driving home a message that winter sports are affordable and accessible by everyone in China. Developed in harness with agency McCann China, ‘Make Every Day… Continue reading Alibaba ‘Make Every Day of Your Life Shine’ Host Nation Winter Olympic Activation Focused On Accessibility, Affordability & Tech
Frontline Heroes – TeamViewer & Manchester United
Manchester United FC shirt sponsor TeamViewer teamed up with the club to recognise and reward some of the pandemic ‘Frontline Heroes’ through a digital-first (web and social) contest with those nominated invited as VIP guests to December’s Premier League game against Arsenal at Old Trafford and three of them also benefiting from a unique augmented… Continue reading Frontline Heroes – TeamViewer & Manchester United
