July saw Uber and Uber Eats roll out a ‘Like Us’ campaign in New Zealand leveraging their partnership with New Zealand Rugby (NZR) and showing that, when it comes to food and rides, the All Blacks and the Black Ferns are just like the rest of us. Developed in harness with creative agency Special… Continue reading Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us
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X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program focusing on sustainable travel and revolving around a giant train wrap to promote taking the train to X Games California 2023. First-time partners X Games and Amtrak spearheaded the ecology-minded… Continue reading X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers
Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Restaurant chain Boston Pizza – which oddly has no connection to its namesake city, but is a Canadian company – leveraged the NHL Playoffs through a Toronto Maple Leafs supporting campaign called ‘BP Fanalytics’ which purports to adopt advanced sports analytics techniques to create the ultimate Playoffs viewing experience and an evolving Playoffs menu … Continue reading Boston Pizza Canada Temporarily Becomes ‘Auston Pizza’ To Troll Rival Boston Bruins Following Maple Leafs Win
Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Taco Bell rolled out its first campaign fronted by new athlete ambassador and Indian cricket super star Hardik Pandya to leverage spiking interest around the 2023 Indian Premier League (IPL) and promote the quick service chain’s new Microsoft Xbox promotion. The humorous campaign, developed by agency Manja, sees all-rounder Pandya set out to spread… Continue reading Taco Bell Stalks Indian Cricket Star Hardik Pandya To Promote Microsoft Xbox Partnership
Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign
Wendy’s New Zealand sought to help Kiwis during the cost of living crisis by offering Mates Rates deals – a range of meal deals at affordable prices from $7 – and promoted the initiative through a campaign called ‘Everyone’s Your Mate’ which leveraged the quick service outfit’s sponsorship of NRL side One New Zealand Warriors.… Continue reading Wendy’s NZ Teams Up With Warriors NRL Stars For ‘Everyone’s Your Mate’ Mates Rates Campaign
Pizza Hut ‘Cheese Codes’
Pizza Hut Malaysia leveraged the 2022 FIFA Men’s World Cup by working with Dentsu Creative Malaysia and Carat Media to leverage gamer anticipation, excitement and engagement through an in-game marketing initiative called ‘Cheese Codes’ which incentivised players to recreate the tournament’s key highlights, skills and goals in the mobile football gaming space (including FIFA Mobile,… Continue reading Pizza Hut ‘Cheese Codes’
KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
KFC Thailand leveraged spiking soccer interest around the 2022 FIFA Men’s World Cup through an app-based promotion called ‘Checking For Chicken’ which produces limited time offer digital coupons each time there is a VAR check during the tournament. These coupons automatically pop up in the app each time the referee makes the VAR Check signal.… Continue reading KFC Thailand’s Qatar 2022 ‘Checking For Chicken’ VAR Promo Turns Checks Into Time Limited Coupons
New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
A New Year UK marketing initiative from sportswear brand New Balance in harness with fitness brand Strava and called ‘Every Runner Has A Reason’ sets out to dispel the myths around what it means to be a runner. As the Boston based company notes: ‘Whether you’re a seasoned runner who has a number of… Continue reading New Balance (& Strava) ‘Every Runner Has A Reason’ Leverages New Year Running Push
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
The ‘Universal Health Wear’ campaign from Swedish sportswear brand Craft committed the company to offering Americans 10.7% off a dedicated collection until the USA introduces universal healthcare. The campaign and offer applies to a bespoke line of hoodies, shorts and T-shirts which are all available to Americans with a 10.7% discount – the same amount… Continue reading Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
16 March saw official tournament partner Buffalo Wild Wings (BWW) celebrate the return of NCAA March Madness through an integrated, three-strand campaign revolving around giving away free wings for every game that goes in to overtime, a TikTok challenge and a bracket-led competition. The campaign, developed by The Martin Agency, launched on 15 March… Continue reading Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Official NCAA March Madness Corporate Partner Wendy’s is activating around the 2021 tournament by bringing to life its rights as the event’s Official Breakfast through an integrated campaign which spans Reggie Miller fronted advertising and which also includes feeding breakfast to college players at the NCAA Men’s Division One tournament. Wendy’s activation includes an… Continue reading Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
