Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign

14 May saw Heineken launch a global campaign leveraging its UEFA EURO 2020 partnership called ‘Enjoy the Rivalry’ which brings to life the football fact that the game is more fun with fan rivalries and encourages supporters to watch the tournament alongside their rivals.   The through-the-line initiative, which was created by Publicis WW and… Continue reading Heineken Kicks Off UEFA Euro 2020 Activation Via ‘Enjoy The Rivalry’ Campaign

Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign

In addition to its usual in-stadium logo, contests, giveaways and pouring rights work, one of the more innovative aspects of Guinness’ 2017 RBS 6 Nations activation was a locally targeted, dynamic Out-of-Home campaign across London to help fans find the right pubs to catch the matches and to celebrate its status as the tournament’s official… Continue reading Guinness 6 Nations Activation Includes Locally Targeted Dynamic Digital OOH Poster-To-Pub Campaign

Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest

Heineken leveraged its top tier rights at the start of the new Formula One season through its largest ever Australian activation: a programme that spanned on-site experiential and ticket contests, plus TV, interactive OOH, print, digital and social and both on and off premise activity.   Experiential activity centred on the F1 Australian Grand Prix’s… Continue reading Heineken ‘More Than A Race’ Celebrates New F1 Season In Australia Via Experiential & Interactive OOH Contest