In a bid to raise awareness about the problem of plastic polluting the oceans and to reinforce the ecological credentials of the brand whilst promoting its new tennis range, Adidas and non-profit partner Parley For Oceans teamed up with the Great Barrier Reef Marine Park Authority to build a full-size, sustainable pop-up floating court on… Continue reading Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
Tag: Ocean Plastic
Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
Kia continued its longstanding Australian Open major partnership in January with an activation programme built on its ongoing ‘Movement That Inspires’ brand platform that included a series of marketing activities most of which highlight the company’s vision for and commitment to sustainable mobility. Fronted by global ambassador Rafael Nadal, the activation spans supplying the… Continue reading Kia’s Multi-Phase, Nadal-Led AO Activation Spans Film, Arena Branding & Display, Fleet & Digital ‘Aces for Oceans’
