Sunglasses and sportswear brand Oakley reassures athletes everywhere that ‘It’s OK’ to fully embrace your sometimes antisocial pursuit of athletic obsessions. The new marketing burst, developed in harness with agency AKQA, was initially teased socially, Sneaking out early…#OneObsessionTuesday, April 24th. pic.twitter.com/RlxRfAQdWV — Oakley (@oakley) April 22, 2018 Sunrise session…#OneObsessionTuesday, April 24th pic.twitter.com/TnLcjYRa47… Continue reading Oakley Expands ‘One Obsession’ Brand Platform With #ItsOK Ode To Athletic Obsession
Tag: Oakley
Sponsor Integration In Team Canada’s #WeAreWinter Ads
The Bridgestone NGHL Winter Classic telecast, the giant annual outdoor New Year’s Day hockey jamboree, was chosen as the launch platform for the Canadian Olympic Committee (COC) to unveil its new Sochi 2014 campaign – ‘We Are Winter’. A month and a half before the Winter Olympics kick off (well, or slide off) in… Continue reading Sponsor Integration In Team Canada’s #WeAreWinter Ads
Oakley’s You Vs Cavendish Digital Race Challenge
Fans of customised, first person sports films, interactive games and the Tour de France will love Oakley’s new digital campaign which gives players the chance to race against sprint king and green jersey winner Mark Cavendish. ‘You Vs’ is the sunglasses giant’s most innovative piece of cycling activation this summer. It’s a stylish… Continue reading Oakley’s You Vs Cavendish Digital Race Challenge
