Optimum Nutrition, the sports nutrition brand owned by Glanbia Performance Nutrition (GPN), released a global communications campaign on 4 March titled ‘Unlock More You’ and showcasing how the product helps unlock sporting moments of achievement and celebration. Developed in partnership with creative agency TBWA (Dublin), which was appointed as Optimum Nutrition’s global brand agency in… Continue reading Optimum Nutrition Integrated Global Campaign Urges All Athletes To ‘Unlock More You’
Tag: Nutrition
Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
The second half of June saw nutrition brand Science in Sport roll out a cycling ad campaign called ‘The Tour’ which explores the agony, brutality and sacrifice of the riders of the Tour de France. The creative is built around a set of striking monochrome photographs with scenic backgrounds which focus on the gruelling… Continue reading Science in Sport (SiS) Tour De France Ad Campaign Explores Race’s Gruelling Agony
Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
January saw Optimum Nutrition launch a spot series campaign called ‘There’s More In All Of Us’ featuring a strong line-up of athlete ambassadors and aiming to demonstrate that with the right training, nutrition and commitment, anything is possible. The sports nutrition brand campaign, developed with agency Cahill & Partners and creative content and production… Continue reading Optimum Nutrition Aims To Unlock ‘More In All of Us’ Via Campaign Fronted By World-Class Athletes
Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
The world’s best selling sports drink Gatorade collaborated with UEFA (withy whom it has an official sponsorship through parent company PepsiCo’s portfolio partnership) on a first-of-its-kind initiative to optimise female match officials’ health and performance ahead of, and during the UEFA women’s Euro 2022 tournament: a program designed to assist elite female match officials with… Continue reading Gatorade Activates UEFA Euro 2020 Partnership Via World-First Training Programme For Female Match Officials
Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
On 11 April, Nike fired the starting pistol on its ‘Fearless Virtual Race’ which was held through the Nike Running Club App and was designed to keep runners optimistic, engaged and connected to a community even while training apart. The initiative, which leveraged the dates upon which the Berlin Half, Milan Marathon and Paris… Continue reading Nike Keeps Runners Running Virtually Together With ‘Fearless Virtual Race’ Programme
Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Through 2019 and 2020 Woolworths ran an engaging bus tour activation concept in Australia promoting healthy eating amongst kids through community sport which leveraged the retailer’s official sponsorships of the Australian Football League (AFL), Cricket Australia (CA), Netball Australia (NA) and Surfing Australia (SA). Territory: Australia Agency: TLA Objectives The… Continue reading Bus Tour – Woolworths & AFL/Netball Australia/Cricket Australia/Surf Australia
Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Early July saw Chelsea FC launch its new Blue Fuel nutrition service through a multi-channel campaign developed by creative agency The Brooklyn Brothers called ‘Fuel The Way You Play’. Blue Fuel is a combined service and product nutrition range, developed by the club’s sports scientists and coaches, takes a personal approach tailored to each… Continue reading Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
The end of April saw Danone’s high protein snack brand YoPRO launch the ‘YoPRO Fitness Challenge’: a lockdown utility based around an online fitness and nutrition program which challenges people to come out of isolation fitter than when they went in. The social media based initiative was conceived and created in harness with Emotive… Continue reading Protein Snack YoPRO’s Aussie Lockdown ‘Fitness Challenge’ Extends ‘Fuel Your Journey’ Platform
AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
To support AIA’s umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across the APAC region, the brand leveraged its primary partnership with Tottenham Hotspur to create a suite of video content aimed at communicating the importance of exercise and nutrition and providing practical tips on how to work out and eat more… Continue reading AIA Leverages Spurs Shirt Sponsorship in Asia To Help Fans ‘Living Healthier, Longer & Better Lives’
Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
To build support for Team Sky’s assault on its third successive Tour de France win, the rights owner has begun rolling out its ‘Tour Fever’ campaign to engage fans and encourage the support it hopes will drive its riders from Yorkshire to the Champs Elysees. The campaign is led by an online film series… Continue reading Team Sky’s ‘Tour Fever’: Engage, Inform & Monetise
Aegon Backs Scottish Breakfast Club
One much admired business to community education-led scheme is Aegon’s role as founding partner of the Breakfast Club initiative in Scotland. Closely watched and much praised by sponsorship professionals, this global insurance giant is not only the principle backer but is genuinely deeply involved in this Edinburgh based community initiative. The objective of this sponsorship… Continue reading Aegon Backs Scottish Breakfast Club
