An epic campaign called ‘The Hunt’ from European sports retailer XXL brought to life the brand’s mission to ‘make sporting goods available for everyone’ sees 100 skiers chase a rabbit across a spectacular mountain snowscape. The idea behind the white rabbit chase, played by experienced French skiers Alex Remonnay and Leo Fourcade, is to inspire… Continue reading Sports Retailer XXL’s ‘The Hunt’ Stars 100 Skiers & A Rabbit In The Pyrenees
Tag: Norway
Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
The Norwegian club Tromsø IL has been actively working with non-profit Amnesty International to highlight the ongoing human rights abuses in Qatar during the last year and December saw the club release a third kit that uses a QR code to direct fans to a link highlighting the ongoing human rights issues in Qatar. … Continue reading Norwegian Club Tromsø Link With Amnesty For 3rd Kit Highlighting Qatar Human Rights Abuses
Norsk Tipping Promotes (Fictional) Place Where Everyone Is Just Like Erling Braut Haaland
A summer campaign from Norwegian betting brand Norsk Tipping (The National Norwegian Betting company) pokes fun at world’s ignorance of Norway and leverages a trio of the nation’s biggest football stars: Erling Braut Haaland, Martin Ødegaard and Joshua King. Created in harness with agency Try (Oslo), with production company Motion Blur and Director Harald… Continue reading Norsk Tipping Promotes (Fictional) Place Where Everyone Is Just Like Erling Braut Haaland
Betsafe ‘Walk Of Adversity’ Campaign Launched By Conor McGregor & Man City Online Films
Betsafe has released its latest sports-led marketing campaign, called ‘The Walk Of Adversity’, leveraging its alliances with several teams and athlete ambassadors. The initiative, which opens with work fronted by Betsafe brand ambassador Conor McGregor and Manchester City FC, is the second phase of the brand’s ongoing ‘Passion Overcomes The Odds’ creative big idea.… Continue reading Betsafe ‘Walk Of Adversity’ Campaign Launched By Conor McGregor & Man City Online Films
VR Ski Jump Experience Fronts Samsung’s Winter Youth Olympics Activation
At the leading edge of Samsung’s 2016 Youth Winter Olympic campaign – called ‘The Only Way To Know – is a virtual reality ski jump experience revolving around its Gear VR headset and compatible Samsung mobile. For on-site Games attendees, the centrepiece of the Samsung Pavilion is a stunning (scary) ski jump experience via… Continue reading VR Ski Jump Experience Fronts Samsung’s Winter Youth Olympics Activation
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the global, multi-category ‘Intelligence Gathered’ initiative to local Xperia-specific virals. But few cinema-goers will have been as intrigued as those seated in one Norwegian cinema to… Continue reading Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Sponsorship and media pioneers Red Bull is astonishing the marketing and partnership world again with this latest staggering video camera collaboration with Norwegian company Making View. The alliance has fitted custom-developed camera system on top of the energy drink brand’s F1 cars and then hurling it around the track to provide ground-breaking, customer –controlled… Continue reading Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Pedigree & Battersea’s Artic Dog Sled Challenge
Pedigree, official dog food supplier to Battersea Dogs & Cats Home, is running a blog on its own brand site, Twitter and Facebook pages charting the adventures of fundraiser Gary Woods as he treks across the Arctic for the famous London pet rescue centre. The Arctic Dog Sledding Challenge offers a fund raising opportunity… Continue reading Pedigree & Battersea’s Artic Dog Sled Challenge
