Inspiring Sports Marketing
08/07/2022
EE Extends Hope Utd Initiative To Tackle Online Sexist Hate Via ‘Not Her Problem’
Telecoms brand and ‘home nations’ football association partner EE has selected another Hope United squad to tackle online sexist hate with a new campaign launched to leverage spiking interest >>
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01/07/2021
Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Through May and June McDonald’s UK rolled out its first ever above-the-line campaign for its summer ‘Fun Football’ programme of kids football sessions run in harness with the four >>
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10/01/2021
‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which >>
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31/07/2019
Paddy Power Drums Up The Open Bets Via ‘Tiger’s Hit The Road To Royal Portrush’ Video & OOH Campaign
Paddy Power celebrated The Open’s return to the bookie’s native Ireland by marking f Tiger Woods arrival with a cheeky campaign revolving around the fact that it is 10 >>
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02/12/2016
Vauxhall Activates Home Nations Footie Partnerships Via #GetIn FaceTime Fan/Player Calls
Late November saw Vauxhall team up with eight international footballers to give Home Nations fans a FaceTime call to thank them for their support and build excitement ahead of >>
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18/05/2015
Tourism Ireland Event-Led Activation Turns To The North West 200 Bike Race
Tourism Ireland is activating around the North West 200 – Ireland’s biggest outdoor sporting event with crowds approaching 100,000 – with a new online film revolving around the world-class >>
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15/01/2013
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a >>
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