Coors Light, the official beer sponsor of the Leagues Cup (a North American tournament between Major League Soccer and Liga MX clubs), leaned in to its ongoing, umbrella ‘Made To Chill’ tagline to keep supporters relaxed through the new season via a campaign called ‘Keep Your Fanxiety Chil’. The activation spans on-site and in-stadium… Continue reading Coors Light Novelty Soccer Scarf Tackles Football ‘Fanxiety’ As Leagues Cup Kicks-Off
Tag: North America
Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
NBA partner Google celebrated the start of the new 2022/3 season with a tip-off film which promotes the Pixel 7 and sees a game of streetball turn in to a spectacular, star-studded celebrity pick-up game. The commercial led the launch creative in Google’s multi-spot ‘OK, I See You’ campaign – created in harness with… Continue reading Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season
October saw the NHL launch a new campaign hyping the 2022/3 ice hockey season called ‘The Next Golden Era is Now’ which proposes that there is a new golden era for the sport and leans in to the league’s new young stars and the next generation. The new season promotion, which saw the league… Continue reading NHL Launches ‘The Next Golden Era Is Now’ Campaign Hyping New Stars & New Season
Hockey Stars Front BioSteel’s First Ever Commercial Titled ‘NHL Hydration Break’
BioSteel, one of the new brands spearheading the fast growing US sports hydration drink category, leveraged its inaugural season as the Official Hydration Partner of the National Hockey League (NHL) through a campaign called ‘NHL Hydration Break’. The campaign, which was created by agency The Many and helmed by Director Trevor Paperny, leveraged the… Continue reading Hockey Stars Front BioSteel’s First Ever Commercial Titled ‘NHL Hydration Break’
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
The start of January saw Gymshark launch its debut North American campaign called ‘United We Sweat’ to supercharge its US expansion Created by Ultra Brand Studio (the strategy firm behind recent Nike and EA campaigns), the work is centered around a team of Gymshark athlete ambassadors including UFC heavyweight champion Francis Ngannou, trainer Austin Dotson, American… Continue reading Gymshark’s North American Expansion Continues Via First Local Marketing Campaign Called ‘United We Sweat’
NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey. Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey
Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
Late April saw Captain Morgan team up with gaming site FanDuel for an MLS/CPL betting contest which offers players cash rewards for making winning picks on professional soccer games. The ‘Captain Morgan Soccer Pick ‘Em’ contest runs every Saturday and on other match days throughout the regular season and postseason for both the Major… Continue reading Captain Morgan Partners With FanDuel For ‘Soccer Pick ‘Em’ Soccer Betting Contest
US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign
The IOC and Team USA sponsor Toyota teamed up with agency MediaMonks and a group of elite US athletes to create a stop motion film which aimed to deliver a touch of holiday joy by turning seeing into believing. With help from some of the planet’s leading athletes, the IOC’s Worldwide Mobility Partner launched… Continue reading US ‘Team Toyota’ Athletes Share Their Gift With The World In Poetry-Led ‘Paper Stories’ Campaign
Honda Sponsors League of Legends & Team Liquid To Use E-Sports To Engage First-Time Buyers
Summer 2019 saw Honda in North America partner with E-Sports property League of Legends Championship and one of its pre-eminent side’s Team Liquid as it seeks to leverage competitive gaming as a way of maintaining its status as the region’s pre-eminent auto brand for first time buyers. The Japanese auto giant penned an official… Continue reading Honda Sponsors League of Legends & Team Liquid To Use E-Sports To Engage First-Time Buyers
VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team
Surprising at it seems, Russia 2018 marks the first time in more than three decades that the United States mens national team is not playing in the FIFA World Cup, so Volkswagen America has launched a campaign that aims to encourage football fans to jump on another team’s bandwagon. The multi-media ambush initiative, created… Continue reading VW Invites US Soccer Supporters To ‘Jump On The Wagen’ And Back An Alternative World Cup Team
