Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: Non Fungible Token
Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Miami Grand Prix 2022 title sponsor Crypto.com leveraged its rights around the US Formula One (F1) race through an integrated activation programme spearheaded by an art-led, real-time NFT initiative and a Snapchat-linked Augmented Reality (AR) tech project which transported fans from all around the world to the Miami Grand Prix circuit. View this post… Continue reading Crypto.com Deploys AR, NFT & Snapchat Activations Putting Fans In The Driving Seat At F1 Miami GP
Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
In late December, sports apparel brand Under Armour celebrated brand ambassador and basketball super star Steph Curry breaking the NBA’s three-point record (on 14 December) with a collection of Non Fungible Tokens (NFTs) to mark the milestone and which are applicable across multiple metaverse platforms. The digital tokens were based around the brand’s ‘Genesis… Continue reading Under Armour Wearable NFTs Honour Hoops Star Steph Curry Shattering NBA 3-Point Record
#TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
The start of November saw US insurer State Farm join the non-fungible tokens (NFT) bandwagon via a digital scavenger hunt called the official #TeamStateFarm ‘Football Find’ game. Starting on 4 November and revolving around a bespoke web hub at https://www.teamstatefarmfootballfind.com/, the insurance company’s virtual treasure hunt challenges participants to use their smartphones – akin to Pokemon Go –… Continue reading #TeamStateFarm Launches NFL Linked ‘Football Find’ NFT Treasure Hunt To Engage Younger Consumers
NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection
Leveraging the start of the ICC T20 World Cup, mid-October saw London-based digital experience and events company NFTIE team up with cricket legend Sunil Gavaskar for the release an official collection of NFTs based on his career highlights. The initiative, which saw Gavaskar become the first Indian cricketer offer a personal NFT collection, was… Continue reading NFTIE Create & Promote ‘Always First’ Sunil Gavaskar NFT Cricket Collection
Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’. The ‘Creation’ collection was conceived and produced by local creative Bolton and crafted to engage fans and collectors and give them a club-led opportunity to participate in the… Continue reading Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
