To promote non-alcoholic Guinness 0, the Diageo owned stout brand leveraged the start of the new NFL season through a campaign featuring two quarterbacks – San Franciso 49ers legend and brand ambassador Joe Montana and current Cincinnati Bengals star Joe Burrow – competing over who gets to wear the shirts number ‘0’ for the first… Continue reading Guinness ‘Unsung Zeroes’ Marks New NFL Season & Pitts Montana Against Burrow In Battle Over ‘0’
Tag: Non Alcoholic
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
Celebrating soccer as a social good, Coca-Cola launches its Brazil 2014 ‘The World’s Cup’ campaign – the biggest marketing programme in its history. The global initiative is introduced by a two-minute launch story-telling spot, ‘One World, One Game’, which follows four football teams who’s players and communities have overcome life’s challenges, hardships and tragedies… Continue reading Soccer As A Social Good: Coke’s ‘World’s Cup’ Work
