Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League

Nissan, the Japanese car manufacturer, activated its partnership with the UEFA Champions League for the 2020/21 football season through a set of sponsorship bumpers that will run globally over the course of the season.   By leveraging its rights around the world’s leading football club competition, the Nissan United Sport (NUS) team, which is comprised… Continue reading Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League

Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’

Manchester City players Kevin De Bruyne, Kyle Walker and İlkay Gündoğan teamed up with club partner Nissan to create a teaser for an action thriller for a campaign to promote the partnership and the Nissan Juke.   The initiative, developed for Nissan by sports creative agency Dark Horses, started out by challenging the players to… Continue reading Nissan Juke Challenge Man City Stars To Create A Spoof Spy Thriller Called ‘A Little Bit Quick’

Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership

Premium car brand and Renault F1 Team sponsor Infiniti leveraged its tie-up with a campaign that saw driver Daniel Ricciardo try his hand working in a car dealership.   Infiniti, the luxury vehicle division of Japanese auto company Nissan, rolled out a mockumentary style five-minute film which sees Ricciardo seeking to be ‘employee of the… Continue reading Mockumentary Sees Renault F1 Driver Daniel Ricciardo Work At An Infiniti Dealership

‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator

For the 2018 Champions League Final, UEFA’s official tournament automotive partner Nissan created a robot called ‘Pitch-R’ – a spatial and sculptural football-focused brand installation and experience creator.   Territory: Global   Agency: TBWA\G1 Paris, UNIT9 London, Nissan Football Lab     Objectives   Nissan, an automotive brand focused on technology through its ‘Intelligent Mobility’… Continue reading ‘Pitch-R’: Nissan Activates UEFA Champions League Sponsorship Via 2018 Final Robot Pitch Creator

Nissan Work Introduces New Athlete Ambassador Naomi Osaka With A Global PR Event & Event Movie

Might Naomi Osaka be Asia’s next super star sports endorser?   Nissan are betting that she will!   Following her maiden Grand Slam winning performance in New York, mid September saw the Japanese car giant roll out a staged campaign introducing the women’s tennis star as the latest member of its sports ambassador stable.  … Continue reading Nissan Work Introduces New Athlete Ambassador Naomi Osaka With A Global PR Event & Event Movie

Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension

11 September saw Nissan celebrate a new three-year extension of its UEFA Champions League sponsorship through a new spot starring Real Madrid striker and the auto outfit’s athlete ambassador Gareth Bale.   To activate around the partnership news, Nissan took endorser Bale to meet a group of Madrid school children for whom he was charged with recreating… Continue reading Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension

Nissan ‘Get There With Ginola’ Fan Created Content Competition Kicks Off UEFA CL Final Campaign

As Europe’s football league’s reach a climax, UEFA sponsor Nissan refocuses its attention on the Champions League Final with a social media supporter engagement initiative called #GetThereWithGinola that spans fan created content and a once-in-a-lifetime competition experience.   The rights holder’s official automotive partner’s ‘Get There With Ginola’ campaign offers fans an opportunity to go… Continue reading Nissan ‘Get There With Ginola’ Fan Created Content Competition Kicks Off UEFA CL Final Campaign

Nissan Replaces Bale With Real Madrid Fan Ana Hernandez In Latest UEFA Champions League Spot

Nissan’s latest UEFA Champions League (UCL) campaign has replaced injured soccer star ambassador Gareth Bale with Real Madrid CF fan Ana Rueda Hernandez to star alongside player endorser Sergio Agüero.   Hernandez, a student and part-time baker from Madrid, stars alongside the Manchester City striker in the official global automotive sponsor of the UCL’s latest… Continue reading Nissan Replaces Bale With Real Madrid Fan Ana Hernandez In Latest UEFA Champions League Spot

100 Day Countdown Sees ICC Auto Sponsor Nissan Rev Up ForThe Champions Trophy Tour

21 February marked the 100 Countdown until the start of the ICC Champions Trophy 2017 and saw the milestone saw the engine rev up and the handbrake lifted for the start of the tournament’s Nissan Trophy Tour – a global journey backed by the auto sponsor that aims to bring the excitement of the Champions Trophy… Continue reading 100 Day Countdown Sees ICC Auto Sponsor Nissan Rev Up ForThe Champions Trophy Tour

Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’

Rio 2016 organising committee partner Nissan is activating its rights as the official auto sponsor of the Olympic Games with a campaign fronted by athlete ambassador Usain Bolt that challenges the fastest man on the planet to take on his toughest competitor yet – fire.   Endorser Bolt, the Japanese car company’s Global Director of… Continue reading Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’

Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation

Celebrating the 2016 UEFA Champions League Final, auto sponsor Nissan streamed a sports event world first YouTube live 360 degree film sharing the real-time fan excitement from the streets of Madrid.   Offering a live slice of raw passion, rivalry and real-time experiences of the fans of the two competing teams – Real Madrid CF… Continue reading Nissan 360-Degree Film Leads Multi-Platform Multi-Strand UEFA CL Activation

‘Facebook Live’ Leads Nissan’s Team GB Work As Fans Train Live With Star Athlete Ambassadors

Nissan aims to ensure fans at the core of its Rio 2016 campaign with two new films showing supporters from across the UK training alongside Team GB athletes with the help of Facebook Live.   Using the hashtag #UniteAndExcite, Team GB and Paralympics GB partner Nissan positions itself and fans as the ‘Heartbeat Of Britain and this… Continue reading ‘Facebook Live’ Leads Nissan’s Team GB Work As Fans Train Live With Star Athlete Ambassadors