Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV

‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race

The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create a new ‘Nismo Thrifted’ streetwear collection made entirely from upcycled and recycled decades old Nissan racewear.    To support the collection’s launch, sport and entertainment agency Dark Horses created a vintage-style… Continue reading ‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race

Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up

Nissan, an official sponsor of the NCAA March Madness, refreshed its ‘Road 2’ activation for the 2023 college basketball tournaments with integrated creative fronted by a team of athlete ambassadors, 16 college mascots, plus the automaker’s US fleet spearheaded by its Nissan ARIYA (the competitions’ official EV).   The strategic objective of the activation, developed… Continue reading Nissan Refreshes ‘Road 2’ Multi-Channel Campaign To Leverage NCAA March Madness Tie-Up

NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Nissan leveraged its status as a Co-Presenting Partner of the NBA Japan Games 2022 through an integrated activation programme spearheaded by the unveiling of a ‘ProPilot Mop’ to the in-arena audience during a surprise half-time experience that showcased the latest iteration of its driver assistance technology.   Powered by the auto company’s ProPilot 2.0 driver… Continue reading NBA Japan Games 2022 Presenting Partner Nissan Debuts ‘ProPilot Mop’ Halftime Entertainment Experience

Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation

Nissan, the official automotive partner of newly crowned English Premier League Manchester City FC, celebrated the club winning the 2021/2 title with a ‘Congratulations’ animation.   Created through sport and entertainment agency Dark Horses and crafted by Friends Electric director Polynoid, the spot celebrates Manchester’s light blue team’s retention of the world’s most watched domestic… Continue reading Man City FC Auto Partner Nissan Celebrates EPL Title Via Dynamic Animation

Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign

The first week of May saw Nissan team up with Manchester City FC manager Pep Guardiola to front a campaign for the auto outfit’s new electric Nissan ARIYA.   Launched on 22 April and timed to leverage the vehicle launch and the climax to the English Premier League season – with Guardiola’s City competing with… Continue reading Guardiola Teams Up With Man City Sponsor Nissan For ‘Be More Pep’ ARIYA Ad Campaign

Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign

In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘

Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt

Centred around a self-described ‘never been done before’ electric visual stunt with one of its Formula E cars, Nissan leveraged its Manchester City FC sponsorship to promote its electric range in a real-time marketing stunt running under its current ‘Feel Electric platform.   The November live experience, which was developed with agency Dark Horses and… Continue reading Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt

Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce

Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online.   One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce

Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid

Nissan India teamed up with ambassador and former Indian cricket captain Kapil Dev for a campaign called #IndiaVsCorona which aims to help empower India in its fight against Covid-19.   Conceptualised and created by agency TBWA\India, the campaign amplifies the nationwide safety message and urges all Indians to come together in the country’s fight against… Continue reading Nissan & Kapil Dev ‘India vs Corona’ Films Use Cricket Analogies To Reinforce Fight Against Covid

Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness

Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, is activating around the tournament by showcasing its new 2021 Nissan Sentra and 2021 Nissan Rogue through a multi-strand campaign tipping off ahead of the tournament on 11 March.   Leveraging college basketball’s most anticipated property, the Sentra is the hero vehicle of a set… Continue reading Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness

Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League

Nissan, the Japanese car manufacturer, activated its partnership with the UEFA Champions League for the 2020/21 football season through a set of sponsorship bumpers that will run globally over the course of the season.   By leveraging its rights around the world’s leading football club competition, the Nissan United Sport (NUS) team, which is comprised… Continue reading Nissan Art Installation Idents Capture Emotional History Of UEFA Champions League