The Nissan Formula E team in harness with the auto manufacturer’s NISMO racing division teamed up with sustainable fashion designer Mia D’Amato to create a new ‘Nismo Thrifted’ streetwear collection made entirely from upcycled and recycled decades old Nissan racewear. To support the collection’s launch, sport and entertainment agency Dark Horses created a vintage-style… Continue reading ‘NISMO Thrifted’ Upcycled Racewear Sees Nissan Target Younger Audience At Formula E Portland Race
Tag: Nismo
Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Centred around a self-described ‘never been done before’ electric visual stunt with one of its Formula E cars, Nissan leveraged its Manchester City FC sponsorship to promote its electric range in a real-time marketing stunt running under its current ‘Feel Electric platform. The November live experience, which was developed with agency Dark Horses and… Continue reading Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
