A new NCAA March Madness themed campaign starring new endorser and LSU Tigers hoops star Hailey Van Lith sees adidas aim to help young athletes everywhere overcome self-doubt on the court and remember the joy of the sport. Objective This hoops focused chapter of the sportswear giant’s new global ‘You Got This‘ brand campaign –… Continue reading Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’
Tag: NIL
Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership to date and the second wave of its ‘Sports Changes Lives’ campaign. Like the first campaign phase, the campaign message is based around how sport changes lives and the… Continue reading Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2
NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
Snickers Ice Cream partnered with the number one NFL Draft pick and 2021 Heisman Trophy winner Bryce Young to front a campaign introducing a new, limited-edition frozen treat titled the ‘Bryce Cream Bar’. After penning an ambassador deal with former Crimson Tide quarterback Young, who at the time was one of the favourites to… Continue reading NFL Sponsor Snickers Teams UP With Top Draft Prospect Young With ‘Bryce Cream Bar’
March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
In the first week of March, ahead of the start of the NCAA’s Division 1 college hoops tournament, Great Clips – the official hair salon of March Madness – activated its sponsorship by urging fans to ‘Go Hats Off’. The multi-stage campaign span college athlete NIL tie-ups, with ad content and a sweepstakes fronted by Illinois forward Matthew… Continue reading March Madness Sponsor Great Clips Teams Up With Hoops Stars Matthew Mayer, Caroline Ducharme & Wally Szczerbiak For ‘Go Hats Off’
NCAA College Running Back Bijan Robinson Launches His Own Mustard Brand In First-Of-Its-Kind NIL Deal
College football star Bijan Robinson, the University of Texas running back and Heisman Trophy hopeful, teamed up with with Austin agency Callen and local chef Joe Gentempo to launch his own specialty Dijon mustard – Bijan Mustardson. The student athlete’s own brand condiment product is being promoted through the 2022/3 college football season via… Continue reading NCAA College Running Back Bijan Robinson Launches His Own Mustard Brand In First-Of-Its-Kind NIL Deal
Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. The musician’s high-performance workout gear is fairly minimalist in design, black in colour and functional in approach and includes shorts, jerseys and headbands (with engineered-knit… Continue reading Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation
US quick service restaurant chain Denny’s promotes the limited time return of its Super Slam breakfast by partnering with Stanford University basketball player and dunk phenomenon Fran Belibiyt for a campaign titled #SuperSlamFran which also supports the Women’s Sports Foundation. Denny’s marketers drive home the message that its breakfast is a slam dunk via… Continue reading Denny’s Belibiyt NIL Hoops Led #SuperSlamFran Social Campaign Backs Women’s Sports Foundation
Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
September saw Sam’s Club, the US membership-only retail warehouse chain owned and operated by Walmart, launch a programme leveraging the NCAA’s new NIL (Names, Images, Likeness) rules for college sports stars through a student sports grant initiative for an initial team of 10 college athlete ambassadors. Sam’s Club, which was founded in 1983, was… Continue reading Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial
The final week of August saw Dr Pepper bring back its long-running college football focused ‘Fansville’ campaign, originally created with agency Deutsch, with a season opening spot called ‘Return To Glory’. After last year’s largely fan-free season, this year’s iteration of the brand’s episodic drama of parody storytelling set amongst college football fanatics introduces… Continue reading Dr Pepper’s ‘Fansville’ Is Back With College Athlete Ambassadors In ‘Return To Glory’ Commercial
Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team
US breakfast quick service chain Denny’s leveraged the change in college athletic ambassador deals in September and signed four offensive linemen to Name, Image and Likeness (NIL) deals to form ‘The All-Pancaker Team’. The campaign, whose title is a play on the football term ‘pancake block’ which is a block that leaves a defensive… Continue reading Denny’s Celebrates College Football Offensive Linemen With All-Pancaker Team
Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Degree deodorant brand expanded its #BreakingLimits initiative in September in a bid to further support rising young sports stars assert their own brand. Just days after the US Supreme Court decided to support college athletes’ abilities to earn income through what has become known as the NCAA’s ‘Name Image Likeness’ (NIL) rule, Unilever’s deodorant and… Continue reading Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
