Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Nike Jordan continued to seek to inspire the next generation of sports stars in its latest ‘Beyond’ film which saw the sportswear brand off local French kids a chance to play hoops with some of the Nike-owned outfit’s elite basketball player ambassadors – including Michael Jordan. The campaign, created in harness with Uncommon Creative Studio,… Continue reading Disused Paris Bank Becomes A Basketball Court In Nike Jordan’s Latest ‘Beyond’ Film

Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled

On 16 September Nike’s Jordan sub-brand launch its latest ‘Luka 2 Lake Bled’ basketball sneaker by building a floating basketball court on Slovenia’s idyllic Lake Bled and then hosting a 3×3 hoops tournament which saw all the players wear the new kicks.   The launch campaign, which also shone a spotlight on Slovenia as a stunning travel… Continue reading Nike Jordan Brand Launches ‘The Luka 2 Lake Bled’ On A Court Floating In Lake Bled

Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign

To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart.   Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign

Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire

On 17 July, ahead of the start of the FIFA 2023 Women’s World Cup, sportswear behemoth Nike launched a campaign called ‘What The Football’ which shined a spotlight on a group of athlete ambassador female footballers from around the world who are revolutionizing the sport and inspiring millions through their skills and athleticism.   Developed… Continue reading Nike ‘What The Football’ Women’s World Cup Work Spotlights Stars Whose Attitude & Skills Inspire

Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era

Young Spanish tennis sensation Carlos Alcaraz beat former champion Novak Djokovic to win Wimbledon and serve up a new Gen Z era in tennis marketing as tournament partners and personal sponsors activated around the 20-year-old’s victory.   After winning a titanic struggle with Djokovic on 16 July and lifting his second Grand Slam, a range… Continue reading Carlos Alcaraz Conquers Wimbledon & Serves Up A New Tennis Marketing Era

Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2

Dick’s Sporting Goods partnered with Nike and a team drawn from the Beavertown sportswear giant’s athlete ambassador stable for the US retailer’s biggest marketing partnership to date and the second wave of its ‘Sports Changes Lives’ campaign.   Like the first campaign phase, the campaign message is based around how sport changes lives and the… Continue reading Dick’s Sporting Goods & Nike/Jordan Ambassadors Front ‘Sport Changes Lives’ Campaign Phase 2

Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’

After the racist chanting and insults aimed at Vinicius Junior in the Mestalla Stadium during Real Madrid’s 21 May game against Valencia CF, several brands with links to the sport ion Spain came out in support of the player led by the Brazilian attacker’s boot partner Nike.   The player issued a personal statement on… Continue reading Nike Backs Vinicius Jr & Urges Football To ‘Stop Looking The Other Way’

Nike China Deploys Impactful Giant 3D Screens In China To Mark Nike Air Max Day

Nike continued its focus on flagship 3D billboards to mark Air Max Day 2023 with a showcase OOH installation – complete with bubbles, lasers, lightening bolts, robots and a giant scorpion – with a pair of giant 3D screens in Hangzhou, China.    To mark Nike Air Max Day – a brand-created annual event held on… Continue reading Nike China Deploys Impactful Giant 3D Screens In China To Mark Nike Air Max Day

Nike & Corteiz Send World Into Panic Via ‘Rules The World’ Air Max 95 Drop Spot

Nike teamed up with London based streetwear brand Corteiz at the start of March on a frenzied Air Max 95 spot called ‘Rules The World’ showing the lengths people will go to get their hands on the kicks.   The London-based imprint’s collaboration, which imagines an unbearable world in which the latest drop of upcoming… Continue reading Nike & Corteiz Send World Into Panic Via ‘Rules The World’ Air Max 95 Drop Spot

Nike Campaign Transforms New Invincible 3 Trainers Into Pillowy/Spongey Incarnations

Nike teamed up with Media.Work Studio to position its Nike Invincible 3 shoes as being revolutionary through a campaign called ‘All The Cushion, All The Feels’ that reimagined the sneakers as being built from marshmallows, pillows and sponges in order to capture its extreme levels of comfort and softness.   The work, which links a… Continue reading Nike Campaign Transforms New Invincible 3 Trainers Into Pillowy/Spongey Incarnations

Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend

Back in 1984 Nike signed an athlete ambassador deal with a young college player called Michael Jordan in a move that seismically shifted the sportswear space’s landscape and, in the year of His Airness’ 60th birthday the resulting Jordan Brand leveraged one of basketball’s biggest tentpole moments – 2023 NBA All-Star Weekend – to celebrate… Continue reading Jordan Brand Female-Focused ‘Beyond’ Short Film Launched During NBA All-Star Weekend

Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe

Leveraging spiking hoops interest around the 2023 NBA All-Star Weekend, Nike and Ja Morant promoted the new Ja 1 signature sneakers through an omnichannel campaign built around a mountainous on-site pop-up store built entirely from ice.   The marketing initiative tipped off on Friday 17 February when Nike released content featuring the custom diamond pendant… Continue reading Nike & Ja Morant’s NBA All-Star Pop-up Ice Store Promotes Ja 1 Signature Shoe