To leverage the fact that the Christmas Day USA sports landscape is dominated by basketball, NBA partner Nike launched its ‘Bring Your Game’ campaign on 25 December exploring the theme that there is no single blueprint for today’s brilliant ballers. The festive season campaign is spearheaded by seven key members of Nike’s basketball endorser… Continue reading Nike Basketball ‘Bring Your Game’ Links NBA Xmas Games To Glut Of Great Players
Tag: Nike Basketball
Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
November 15 marks the closing date for Nike’s ‘Design LeBron’s Next Tee’ kids crowd sourcing campaign – one of several current ‘new basketball season’ campaigns fronted by the Miami Heat superstar. This consumer created initiative, for children aimed between five and twelve years old, asks kids themselves to provide the creative inspiration for the… Continue reading Nike’s Kid-Created ‘Design LeBron James’ Next Tee-Shirt’
Lockout Viral: Nike Never Stops, Even If The NBA Does
Even when financial disputes between players and owners see a professional sport shut down, brands and sponsors are now facing up to the challenge and activating around the shut down. Due to the ongoing salary negotiations between the NBA players’ union and the league, the basketball season has been put on indefinite hold.… Continue reading Lockout Viral: Nike Never Stops, Even If The NBA Does
