Tag: Nico Rosberg

F1 World Champion Father & Son Rosberg Duo Front New Heineken Responsible Drinking Initiative

Leveraging late February pre-season testing ahead of the start of the first F1 Grand Prix, official partner Heineken enlisted father and son racers to front the latest iteration of its long-running responsible drinking campaign.   Former F1 World Champions Nico Rosberg and father Keke are the new faces of the beer brand’s latest responsible consumption… Continue reading F1 World Champion Father & Son Rosberg Duo Front New Heineken Responsible Drinking Initiative

Rosberg & ABB FIA Formula E Launch Greentech Festival #CelebrateChange Ahead Of Berlin E-Prix

The 2016 Formula 1 world champion Nico Rosberg and the ABB FIA Formula E Championship helped launch the Greentech Festival in Berlin – an exhibition, conference and award ceremony focus on sustainable innovations – to celebrate a green future together.   Running alongside the weekend’s Berlin E-Prix and expecting to attract as many as 30,000… Continue reading Rosberg & ABB FIA Formula E Launch Greentech Festival #CelebrateChange Ahead Of Berlin E-Prix

Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work

The second week of June saw official Formula One sponsor Heineken launch a fresh phase of its ongoing ‘When You Drink, Never Drive’ initiative with new creative fronted by former F1 champion Nico Rosberg.   The FIA F1 Drivers’ World Champion fronts the campaign, which launched on 8 June, and stars in the hero spot… Continue reading Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work

Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’

Bose’s ‘F1 Garage Experience’ leverages excitement around the 2016 US Grand Prix in Austin (Texas) in the form of an immersive, multi-sensorial virtual garage experience.   The objective of the branded Bose virtual garage space in downtown Austin is to create a sensory experience that gets visitors closer to the sport, the team and the drivers.… Continue reading Bose Activates Mercedes AMG Petronas Partnership With Immersive, Funky ‘F1 Garage Experience’