Mid-February saw KFC Canada team up with Toronto Raptors star and brand ambassador Gary Trent Jr to design, open and promote its first ever winter basketball court in the country through an initiative called ‘Buckets Are Life’ Developed with the Narrative agency, KFC’s inaugural, regular size outdoor branded basketball court was designed to be suitable for… Continue reading KFC ‘Buckets Are Life’ Winter Outdoor Canadian Basketball Opened By Toronto Raptors’ Trent Jr
Tag: NGO
Pride Copenhagen & Worth Your While Relaunch ‘Proud Pitch’ Protest Against FIFA’s #OneLove Ban
Pride Copenhagen and Worth Your While relaunched an Instagram filter which turns football pitches into rainbow flags in response to FIFA’s sanctions against the #OneLove captains’ armband initiative at Qatar 2022. When the skippers of seven European sides announced a plan to wear OneLove armbands at the 2022 FIFA Men’s World Cup in a… Continue reading Pride Copenhagen & Worth Your While Relaunch ‘Proud Pitch’ Protest Against FIFA’s #OneLove Ban
Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
A joint social movement style campaign from ad agency Serviceplan House of Communication Spain, COGAM (a Madrid-based LGBTQI+ NGO) and Polish studio Game-Changer leveraged the 2022 FIFA Men’s World Cup and challenged host nation Qatar’s human rights via a gamer-focused, digital-first initiative called #LoveWinsQatar. Amidst the tidal wave of Qatar 2022 criticism – focusing… Continue reading Footballers Kiss In NGO/Agency Repost To Qatar’s Anti-LGBTQI+ & #OneLove Stance
Women’s Aid ‘He’s Coming Home’ Raises Awareness Of Unacceptable Link Between Football & Domestic Abuse
Built on the tragic and unacceptable fact that while football does not in itself cause domestic abuse, existing abuse typically intensifies during major tournaments, Women’s Aid leveraged Qatar 2022 and the International Day for the Elimination of Violence Against Women to raise awareness with a chilling film called ‘He’s Coming Home’. The UK charity,… Continue reading Women’s Aid ‘He’s Coming Home’ Raises Awareness Of Unacceptable Link Between Football & Domestic Abuse
England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
FareShare, a UK national network of charitable food redistributors, teamed up with creative agency BMB, to leverage the 2022 FIFA Men’s World Cup and bring some festive cheer in the form of a fundraising England Football Christmas single led campaign called ‘Sweet Carol Rhymes’. The campaign title is a play on the current England… Continue reading Charity FareShare & BMB Release ‘Sweet Carol Rhymes’ Christmas World Cup Fundraising Single
‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
A group of human rights organisations have called on fans to boycott the FIFA Men’s World Cup quarter-final – which takes place on United Nations’ ‘International Day of Human Rights’ on 10 December – through a Qatar 2022 protest campaign called ‘Football Blackout For Human Rights’. Created by Berlin-based creative agency Heimat, the campaign… Continue reading ‘Football Blackout For Human Rights’ Qatar 2022 Protest Campaign Calls For World Cup ¼ Final Blackout
Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
Heroes of Today, a not-for-profit platform dedicated to ending discrimination and intolerance which is supported by Spain’s LaLiga, launched a haunting video in early May telling stories about female athletes and the sacrifices they make to keep their dreams alive. ‘The Dream’, which was created by agency DDB Spain, opens with a cheering crowd at… Continue reading Heroes of Today ‘The Dream’ Film Highlights Female Athlete Untold Stories & Struggles
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around Heineken 0.0 which included a strand supporting the efforts of the Australian Red Cross led by a tie-up with Melbourne artist Reko Rennie to create a… Continue reading F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign
A Belgian campaign from client ‘Zijkant – Equal Pay Day’ created by agency mortierbrigade stars a team of former elite Belgian athletes and promotes the 2022 iteration of Equal Pay Day (24 March). The campaign spans film, radio and print ads, PR and activation and was spearheaded by a hero spot which uses athletes… Continue reading Belgian Athletes Get Tangled By An Umbilical Cord In ‘Zijkant – Equal Pay Day’ Campaign
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
Football Beyond Borders Changes Young Lives with Spoken Word Project Poetry Short Films
Football Beyond Borders (FBB), the UK education charity that supports young people from disadvantaged backgrounds who are passionate about football but disengaged at school, expanded its ‘Beyond Bars’ spoken word project with the launch of a second film in the series called ‘Abi: Being Black & 6Teen’. Launched during a period in which support for the… Continue reading Football Beyond Borders Changes Young Lives with Spoken Word Project Poetry Short Films
